You resolve to create a kick-butt marketing strategy in 2016--and stick to it. You'll also lose weight, spend more time with your family, and get that guest room painted.

Whatever you've decided to achieve next year, you know in your heart of hearts that your New Year's resolutions are doomed to end up in that great cloud of unfulfilled dreams, along with 88% of resolutions around the world.  

But you're an entrepreneur and that means you have willpower. So why can't you achieve the resolutions that you commit to? You are probably doing a few things wrong, according to British psychologist Richard Wiseman.

In 2007 Wiseman tracked the success of the New Year's resolutions made by three thousand people; a mere twelve percent of them managed to achieve what they set out to do. Wiseman noted that the successful people didn't achieve their goals with willpower alone, so he conducted a study on their methods. Here's Wiseman's ten tips to rock your resolutions based on his conclusions of the twelve percent who got it right.

  1. Make only one resolution - changing a lot of things at once is more difficult.
  2. Think about your resolutions in advance, and spend some time to reflect on them.
  3. Don't re-visit past failures, but focus on new resolutions instead.
  4. Focus on what you really want - don't just go with what's trendy.
  5. Break your goal into manageable, concrete steps with specific deadlines.
  6. Go public--tell your friends, family, and social networks about your goals, which will decrease your fear of failure and also garner support.
  7. Create a checklist focusing on how much better your life will be once you've achieved your goals.
  8. Whenever you make progress on the steps toward your goal, give yourself a small reward.
  9. Document your journey--charts, spreadsheets, journals, and other means of tracking your progress will keep it concrete.
  10. Don't beat yourself up and quit if you sometimes revert to old habits--just treat it as a temporary setback.

Now you are prepared to make a change in 2016. Follow step number six now! State your newly formed resolutions here. 

Published on: Dec 30, 2015
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