There were 45 billion page views from LinkedIn members during Q1 alone in 2016.

Two new members join LinkedIn every second.

Each month, 106 million unique users visit LinkedIn.

41% of millionaires use LinkedIn.

These stats, reported by LinkedIn's social media manager, Katy Elle Blake, provide ample evidence that LinkedIn is the place to be in 2017. For entrepreneurs, LinkedIn offers endless opportunities to foster business collaborations and joint ventures, and it's ideal for sourcing vendors and locating independent contractors. Of course, the reverse is true; a strong presence works 24/7 to bring prospects and other valuable relationships your way as well.

"It's important to note that the LinkedIn Profile and Usage trends for 2016 are still relevant," says Lisa Rangel, moderator of LinkedIn's Job Seeker Premium Group and executive resume writer at Chameleon Resumes. "It remains important to make your profile app friendly, capitalize on the multimedia features, publish on LinkedIn's Pulse, and make your profile resume-like with personality," she says.

Understanding trends is one way to maximize your success in the upcoming year. To assist you, here are Rangel's top LinkedIn Profile Trends for 2017.

Make your LinkedIn profile dynamic.

Most people think once LinkedIn Profile content is written, it's static. They believe it's the resume that you change and customize. Change your tagline or first summary sentence frequently to test keywords and reactions to your profile. Also, if appropriate for you, the change to your profile can be announced to your network if you enable that setting and your job search is not confidential.

Tie in achievements to demonstrate your skills.

While you should use all 50 of your allowable skills, make sure you have achievements outlined for at least the top ten you've selected in the content of your profile, in your summary or employment sections. Don't just say you have the skill--demonstrate you have it, too.

Mind the character count in your LinkedIn summary.

Pay attention to the first 170 characters and the first 363 characters in your LinkedIn Profile Summary. The first 363 characters are shown on your desktop profile. The profile has to be opened entirely to read the rest of the summary, making the first 170 characters (on mobile) or the first 363 characters (on desktop) the most important part of your LinkedIn summary.

Market your company on your LinkedIn profile.

Use your profile to market your company to the outside world. For job seekers, competitors will see this as a savvy use of one's LinkedIn Profile and be interested in acquiring this type of thinking for their executive team. For business owners, your employees, vendors, and clients will learn more about you and be impressed by the care you take with your brand--assuming you have the talent and expertise to back it up.

Reorder your LinkedIn profile sections.

If you want to showcase one aspect of your background and downplay another part of your history, you can reorder your profile sections to accomplish this. It is more common to bring what you want seen first to the eye of the reader.

Optimize LinkedIn Group reach.

You can now join up to 100 LinkedIn Groups, which maximizes your three-degree reach even further with all group members of these 100 groups as part of the search results. Be strategic in how you use this feature to get the most out of it.

Expand your search capacity naturally.

Once you join the most relevant groups for your goals, you can perform searches more readily in each group using the search function in the new LinkedIn Groups layout. These searches are not included in the search limits for advanced searches one can do with their LinkedIn membership. This is one way to naturally get around the search limit: search in groups.

Make your name more useful.

Make your name more powerful by putting what you do or your title at the end of your last name in your last name field. Check your LinkedIn Terms & Conditions before doing this to see if it is in alignment with the most current version. Putting your function/title in your last name field after your last name helps with your profile's keyword optimization and punctuates to users what you do at a glance.

Let 2017 be the year you use LinkedIn to its fullest; these trends should be instrumental in helping you in maximizing your LinkedIn reach. Look to the expertise of those who currently do it as well to learn even more.

Published on: Dec 27, 2016