As an entrepreneur, some of the most enjoyable (and challenging) decisions are made when you are figuring out your strategic roadmap.

When you're starting up, the impact of these decisions is compounded. It's important to ask yourself: Are you are working on the "right" strategy, or are you executing against a "right now" strategy?

For example, it can be exciting to spend time and money driving tons of traffic to your website. But if you haven't figured out how to retain those users, your efforts are somewhat wasted.

The key to success often rests in knowing what your customers want, what will delight, and how you can not only differentiate today, but sustainably into the future.

For instance, 99 times out of 100 I would advise entrepreneurs in the services space to start their businesses with a mobile first strategy.

As of 2014, 60 percent of web traffic comes from mobile and consumers expect a seamless experience browsing online and while using native apps.

But because of a unique set of circumstances and strategy--my company,, did something different.

We made a conscious decision to build our data platform first, align and invest with strategic partners, ensure that the business is healthy, and then deliver a mobile offering that was supported by the fundamentals of our business--fundamentals we have spent the last 14 months honing and sharpening.

The result for us was a mobile offering that gave our customers more than just a polished and convenient version of our website. The Porch App lets homeowners look for and book the right home professional for their home. We can remove the friction that exists in this industry uniquely with our data.

To get to where we are today we had to make the decision more than a year ago to build our data platform first and then take it mobile.

Could we have released a mobile offering on our first day? Absolutely.

While fun and compelling at that moment in time, would that have been the right decision for our business and our customers in the long run? Absolutely not.

In truth, the success of your business hinges on your ability to execute "right" and "right now" strategies at just the right time.

There are times when you need to be opportunistic and many times these "right now" strategies will present themselves in a way where you will know with conviction it is time to jump in and execute.

However to be truly great at something, you need to have a plan in place that allows you the time, insights, and investment to make the "right" strategy your North Star. If you can outline the right plan and then stick to it, chances are you will be pleased with the results.