This year, though, he's doing something a little out of the ordinary (even for Burning Man): He's searching for a date to the festival on Tinder.
The best part of this isn't the possibility that Tinder will get both him and whoever he teams up with an all-expenses-paid trip to Burning Man (the way they did the couple they're sending to Hawai'i).
No, the best part is the element of joyous, raucous creativity.
When we talk about entrepreneurship, we throw around words like "creativity" and "innovation" a lot. But we rarely apply those same concepts to our personal life -- and that's a shame, because employing them can be a game changer.
For example, you can see Sonnad's pictures as they appear on Tinder -- and they're kind of a work of art. (He's LA-based, by the way, for anyone who wants to catch him in the wild on the app.) And who knows? His little experiment could lead him to the love of his life. At the very least, it'll be an epic adventure and a fun story to tell.
In this fast-paced, take-no-prisoners world, it's easy to start relating to your personal life the same way you do your professional life: as something to check off your list, or manage, or "get by" at. We tend to see the same people, do the same things for birthdays and anniversaries, make the same kinds of choices in the same order.
But when we do that, we lose something essential. We lose the spirit of experimentation, of causeless joy, of play.
When was the last time you did something just for the fun of it, or experimented with something without knowing exactly how it would turn out? What's something fearless and a little edgy you could do in your personal life right now?
Swipe right on creativity. You never know what good can come of it.