In just a few short weeks, more than 3,000 top marketers, entrepreneurs, business owners and growth hackers will descend upon San Diego for one of the largest conferences on social media: Social Media Marketing World 2017. I'm excited to take the stage this year alongside some amazing experts from across the country as one of SMMW17's speakers. Whether you're looking for some reading before you attend the event yourself, or are hoping to glean some of these top expert speakers' insights from the comfort of your home, this reading list is sure to satisfy, covering everything from Instagram and Snapchat to content writing and live-streaming.

Books By Expert SMMW17 Speakers:

  1. "The Art of Social Media: Power Tips for Power Users," by Guy Kawasaki and Peg Fitzpatrick, both speaking at SMMW17
  2. "The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web," by Mari Smith
  3. "Hug Your Haters: How To Embrace Complaints And Keep Your Customers," by Jay Baer
  4. "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content," by Ann Handley
  5. "Writing White Papers: How to Capture Readers and Keep Them Engaged," by Michael Stelzner
  6. "Platform: Get Noticed in a Noisy World," by Michael Hyatt
  7. "The Content Code: Six essential strategies to ignite your content, your marketing, and your business," by Mark W Schaefer
  8. "Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media," by Kim Garst
  9. "30 Days to a Better YouTube Channel: A practical guide to creating a highly subscribable channel," by Tim Schmoyer
  10. "ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income," by Darren Rowse
  11. "Spin Sucks: Communication and Reputation Management in the Digital Age," by Gini Dietrich
  12. "Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time," by Joel Comm
  13. "LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business!" by Viveka von Rosen
  14. "They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer," by Marcus Sheridan
  15. "Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money," by Pat Flynn
  16. " Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses," by Joe Pulizzi
  17. " Marketing Blue Belt: From Data Zero to Marketing Hero: From Data Zero to Marketing Hero," by Christopher Penn
  18. "Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success," by Neal Schaffer
  19. "Shareology: How Sharing is Powering the Human Economy," by Bryan Kramer
  20. "How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often," Ray Edwards
  21. "Bob Bly's Little Blue Book of Business Wisdom: A Crabby Curmudgeon's Grudgingly Sensible Guide to Success," by Robert Bly (who has written more than 80 books on marketing, writing and business)
  22. " The Freedom Journal - Best Daily Planner to Accomplish Your #1 Goal in 100 Days," by John Lee Dumas
  23. " SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs," by John Jantsch
  24. "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing," by Lee Odden
  25. "YouTube Video and SEO Tips: The Best SEO For YouTube Videos," by Derral Eves
  26. "48 Days to the Work You Love: Preparing for the New Normal," by Dan Miller
  27. "Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business," by Chris Ducker
  28. "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy," by Jenn Herman
  29. "Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest," by Vincent Ng
  30. " Content Chemistry: The Illustrated Handbook for Content Marketing," by Andy Crestodina
  31. "Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn," by Stephanie Sammons
  32. "How To Podcast 2016: our Simple Steps To Broadcast Your Message To The Entire Connected Planet ... Even If You Don't Know Where To Start," by Paul Colligan (with 2017 update coming soon)
  33. "Podcast Interviews: 5 Proven Strategies to Help You Use the Power of Guest Interviews in Your Podcast!" by Jessica Rhodes
  34. "View From the Top: Living a Life of Significance," by Aaron Walker
  35. "The Fire Path: A Beginner's Guide to Growing Your Online Business," by Kate Erickson
  36. " ManipuRated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews," by Daniel Lemin
  37. "Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet," by Shep Hyken
  38. "How To LinkedIn, The Science of Maximizing Your Personal Brand," by Ron Nash
  39. " More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks Off Customer Experiences," by Blake Morgan
  40. "Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It," by Mitch Joel
  41. "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv," by Kathy Klotz-Guest

Want more expertise but can't make it to the event? Try a virtual ticket, or check out the full list of conference speakers for Social Media Marketing World 2017 to learn more about their podcasts, courses and other free ways you can learn from their experience and expertise!