One of my resolutions for 2018 was to read more books that will help me move my business forward. (I'm already behind my book-a-week pace, but such is life!) I've done quite a few book roundups for my column, but one of the most popular lists was my roundup of must-read books by social media experts, so I figured I'd do an addendum featuring some more books that will help you take your social media to the next level.
This year, I asked some talented social media friends and fellow SMMW18 speakers to share their latest insight-packed releases and tell me a bit about what you'll learn if you add it to your own personal reading list for 2018. Check out the list below so you can get the recommendations straight from the experts themselves!
By Cathy Hackl, Marketing Futurist, Author of Marketing New Realities, VR and AR Evangelist. Cathy told me "this book is great for any marketer wanting to get ready for the future of marketing and communications. It's a must read for anyone in our field interested in the next transformation."
By Dan Gingiss. "Social media has shifted power from brands to consumers, requiring a different way of thinking about customer engagement," Dan says. "This book is for marketers and customer service professionals who want to work together to create a differentiated brand experience in social media."
By Bryan Kramer, CEO of H2H Companies & PureMatter, who told me "Sharelogy explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. It is meant for entrepreneurs and marketers who want to make their content more valuable, shareable, and for individuals who want to understand the power of sharing to grow their personal brand."
By Kathy Klotz-Guest. Kathy says her book "will help any marketer, social professional and entrepreneur learn how to create fun, fresh ideas for content, services, and products that flip ordinary on its head! It starts with fun lateral thinking that kicks the boring status quo to the curb - permanently!"
By Andrew and Pete, who promised inspirational insights, saying "this book helps anyone working in social media come up with remarkable content ideas for social, increase their engagement on posts, and stand out from the competition."
By Nicky Kriel, Social Media Trainer, Speaker, and Consultant. If you're a small business owner looking to master social selling, this book is for you, Nicky says. "It shows you how to grow business by building relationships through using LinkedIn and Twitter."
By Rich Brooks, Founder of Agents of Change. I asked Rich who this book is a good fit for, and he told me it's a great resource for anyone who needs to learn "how to position your social media within a digital marketing framework to generate more leads online."
By Jenn Herman, Corey Walker and Eric Butow. As Jenn Herman, Founder of Jenn's Trends, told me, "this book covers everything from setting up an Instagram account to advanced marketing tactics for Instagram. It covers content creation, hashtags, Stories, business profiles, analytics, and much more."
By Nicholas Kusmich, Founder & Director of the H2H Media Group, who says this book will, as its subtitle promises, teach you "how to use Facebook to generate to more leads, more clients, and massive ROI."