So you've made it! You're a new global manager. Congratulations. These are exciting times. Our world is changing, becoming more and more connected--and as a new global manager, you will face challenges your predecessors didn't. Are you ready for this?
Who is the New Global Manager?
Let's talk about this. A global manager is defined by the work he or she is doing, frequently within a company with global presence or operations. A global manager is responsible for managing teams of employees or business operations across diverse cultures and time zones, which calls for new skill sets and capabilities.
And, the new global manager is almost everyone working as a manager today.
Whether you're working for a local, national or international company, you're working across cultures, languages, regions or countries. You have to be savvy at quickly assessing needs, reading others and ensuring interactions are successful to meet deliverables and accomplish your goals.
There is a New Global Environment!
Business today is conducted in an almost borderless, boundary-free marketplace, made of multiple countries, cultures, languages, ethnicities and time zones. The number of companies with international offices and plants continues to grow as people from a broad range of countries move and settle in new locations.
Technology connects all of us 24/7 to geographic locations about which we've only just begun to learn. In truth, you've probably already noticed that the number of people you work with or come in contact with on a daily basis, has changed. Your employees and co-workers may well have backgrounds that are very different from your own.
There are three significant reasons for this.
Let's start with the most obvious. The first: An increasing number of U.S.-based companies are doing business internationally. For example, more than sixty-eight percent of the top 250 U.S. retailers have foreign operations, according to a report published by Deloitte. And, according to the World Trade Organization (WTO), global trade growth is projected to stay above-trend. This growth in international operations is expected to continue.
The second reason for the new global environment is U.S. Demographics have changed dramatically. According to the Pew Research Center, immigrants are driving overall workforce growth in the U.S. New foreign student enrollment at U.S. colleges and universities doubled between 2008 and 2016, from 179,000 to 364,000, far outpacing growth in overall college enrollment. As the report stated, "Once arrived, rising shares of immigrants have become citizens, and naturalization rates are up among most of the largest immigrant groups."
Finally, the third reason for the new global environment is that more American managers work for companies that are headquartered outside the United States. Companies like Burger King, Budweiser, Medtronic, Purina, McDermott, Seagate Technology, Good Humor, Frigidaire, and Actavis/Allergan are among the iconic U.S, company names that have moved headquarters from the United States to other countries in the past few years, according to a report by CNBC.
In the new global environment, managers work with teams of people from different cultural backgrounds, locations, and levels of experience. This rapidly changing global environment, with diverse customer demands, new markets, and digitalization means managers need to react quickly in situations of extreme complexity and ambiguity.
Mastering the Art of the New Global Manager: OAR and 4DCulture Tools
As I explain in my new book, The New Global Manager, to be a successful New Global Manager, you'll need to incorporate a combination of skills and new tools--like the OAR process. Use the three following steps, Observe/Ask/React, to quickly assess any situation more accurately.
The basic rule for OAR is that when someone behaves unexpectedly, instead of responding immediately you stop, and Observe. What did they do or not do that surprised you? When another person's behavior doesn't match your expectations, it's time for the second part of OAR. It's time to Ask Questions. Once you've gathered more information, then React.
Another tool New Global Managers are employing is called 4DCulture. When you know you're going to be in a situation with someone whose culture is different from your own, you should do some homework. The 4DCulture tool will help you analyze the cultural forces that may be in play. The tool gives you a way to make your first determination about how you're going to act and then to ask the questions and analyze the situation so that you do better.
The New Global Environment is all around us.
Suffice it to say, immigration and globalization trends will not reverse any time soon. They will drive the environment you work in every day. Advances in technology further stir the pot, making it more likely that you will have frequent contact with people with diverse norms, perceptions, and values. You will, of necessity, need to develop a global mindset and perfect your global management skills. This is an exciting and challenging time for all of us.
Ten Never Fail Strategies for The New Global Manager:
- Check your assumptions at the door
- Slow down, speak clearly, and use slang sparingly and carefully
- Add 'in country X' to indicate you are thinking globally
- Memorize five facts about another country or culture
- Act like an anthropologist: Observe and listen
- Seek out global news sources
- Travel adventurously, but take precautions
- Ensure everyone contributes in meetings
- Give constructive feedback but consider the receiver
- Alternate meeting times to accommodate time zones.