Many of us wonder about work-life balance and how to achieve it. And, even imagine rocking entrepreneurial work-life balance. I did a study on work-life balance with women and men. Equally, they wanted more work-life balance, but the differences were striking: Men who had partners and families were more satisfied in their career. Women who had partners and families were less satisfied. Single men, less satisfied in their career, single women were more satisfied. 

This data makes sense to me and is backed up by a statistic Sheryl Sandberg cited in a speech given recently at Salesforce: Women still do two times the amount of housework men do, and three times the amount of childcare. If women have families and a job, they are working much more. For men, it seems it's almost the opposite. 

So what happens when women want it all?

I was chatting informally with one of my favorite people, and superstar entrepreneurs, Courtney Klein, recently. Courtney is Co-Founder and CEO of SEED SPOT, an organization designed to educate, accelerate, and invest in entrepreneurs who are creating solutions to social problems. 

SEED SPOT ranks as one of the "Top 20 Accelerators in the World" by Gust and one of the "Top 3 social impact incubators in the United States" by UBI Global and Cisco. SEED SPOT also holds an Emmy for their partnership with Univision serving Latino entrepreneurs. 

Courtney is incredibly professionally successful; she has a growing family--and is well-known nationally. I thought you'd find her take on the question of balancing it all as an entrepreneur helpful.

Melissa: "Courtney, you've said that women ask you regularly about running a company and having a family at the same time. What's your answer?"

Courtney: "When I was pregnant with my first child, a mentor said, 'The best thing you can do for your daughter is to be the best version of yourself.'

And, as a small human was kicking inside of me, I realized that being the best version of myself meant uniting my identities as a mom--and CEO. After 200 flights with my daughter before she turned two, while still learning, I have learned a lot.   

I often traveled with a relative and had nannies able to be on-call in seven cities. My daughter sat on stages with me at big conferences, played on my lap while I was on calls, and attended board meetings in her stroller with her favorite toy in hand. The benefit to the daily juggling act was that we never spent a day apart.

The gift of being an entrepreneur is that you get to make your own rules. The challenge is that you often have to create a new norm - really, a new normal. 

Walking into a donor meeting with unrecognizable baby gunk on my sleeve was a common occurrence, but if I didn't react, neither did they. If folks were shocked that my morning coffee was transported by stroller, I didn't let it bother me, and they soon forgot about it as well. If my daughter cried and I walked out to nurse her, I simply explained that her hunger was of higher priority than anything else in the room.

This was the way it was; this was the way it was going to be. People accepted it.

There is no one-size-fits-all model. There is no scoring system for how to be a good mom, or a good entrepreneur, or both. But the opportunity we have is to carve our own path for what our identities look like together, not separate."

Tip: Unite your identities instead of separating them 

Melissa: "There is so much we could learn from you about social entrepreneurship, founding a company, growing a business, but is there something specific female founders need to consider?"

Courtney: "The startup culture is still super patriarchal - if one statistic alone tells the story it is that less than 3 percent of venture capital goes to women. It's even less for founders of color.

If entrepreneurs play into a patriarchal startup culture system - it will never change. At SEED SPOT we have a huge focus on diversity and inclusion, 49% of our alumni are female founders. 

We owe it to our children, the next generation of innovators, to set a new narrative for what an equitable startup culture looks like.

And the new narrative of equitable startup culture must be led by entrepreneurs who don't take the passing sexual comment as casual, slam those who ask for integrity in exchange for capital, and demand equal pay for themselves and those on their team."

Tip: Make the new rules for what an equitable startup culture looks like 

Melissa: "My research has shown that men want work-life balance just as much as women but they don't discuss it as openly. What's your take on why men don't seem to worry about 'balancing it all'?"

Courtney: "I think that's the predominant cultural narrative in America, but I don't think it's actually true. The desire to balance it all has nothing to do with gender; it has everything to do with choice. 

If bucking norms makes you uncomfortable, you are going to have an impossible time as an entrepreneur. And if you conform to norms and succeed, it only perpetuates the problem and digs a deeper trench for future generations to climb out of."

Tip: Get comfortable bucking the norms, the next generation needs to witness a new model

Melissa: "What are some of the unspoken issues that women don't talk about openly when it comes to balancing personal and business life?" 

Courtney: "It saddens me how many women that want to have a family don't for fear they can't do it or will lose their identity if they do. As entrepreneurs, we have the unique advantage of sculpting our own identities. And that can make a difference not only in our own lives but in the lives of women everywhere.

Tip: Social modeling matters - share your tips, tricks and lessons learned.

And, as Courtney pointed out in our conversation, "Sometimes it's about rocking the compression socks at 30,000 feet, or discreetly muting a conference call button while nursing, or juggling a network of nannies in cities across the country. And, other times it's about dealing with someone who isn't quite there in terms of understanding your identity as a female entrepreneur, or an entrepreneur/mom. Sometimes it's about sharing a resource, or a network, or a hug." 

Tip: Don't let fear defeat you. Reach out to those doing it for support. 

Published on: Apr 17, 2018