Being an entrepreneur is more than a matter of simply starting a business.

If you're a lawyer who lives for the excitement of the courtroom, you probably shouldn't open a law practice.

If you're a fashion designer who loves feeling the fabric as it glides through the sewing machine, you probably shouldn't start a design house.

If you're a computer programmer who loves working through the intricacies of lines of code, you probably shouldn't try to create the next Apple or IBM.

In other words, if you're a technician who loves the technical work of your field and would be miserable handing that over to someone else, and even more miserable concerning yourself with selling systems and hiring systems and budgets and customer analysis, then, by all means, continue doing the work you love. But don't try to become an entrepreneur.

Because an entrepreneur has a passion for creating businesses, not for doing the technical work of those businesses.

Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective.

How can you tell the difference between the Technician's Perspective and the Entrepreneurial Perspective? Here are six ways:

1.       The Entrepreneurial Perspective asks the question: "How must the business work?" On the other hand, the Technician's Perspective asks: "What is the work that has to be done?"

2.       The Entrepreneurial Perspective sees the business as a system for producing outer-directed results, for the customer and other stakeholders, resulting in profits. The Technician's Perspective sees the business as a place to produce inner-directed results, for his or her own personal satisfaction, resulting in income.

3.       The Entrepreneurial Perspective starts with a picture of a well-defined future and then works to change the present to match that picture. The Technician's Perspective starts with the present, sees the future as uncertain, and hopes to keep the future much like the present.

4.       The Entrepreneurial Perspective envisions the business in its entirety first, and then derives the parts from that. The Technician's Perspective sees the business first in its parts and then puts them together to form a whole.

5.       The Entrepreneurial Perspective is an integrated vision of the world. The Technician's Perspective is a fragmented vision.

6.       In the Entrepreneurial Perspective, the present-day world is modeled after the entrepreneur's vision. In the Technician's Perspective, the future is modeled after the present-day world.

The Entrepreneurial Perspective is absolutely necessary for the creation of a great, growing business. The Technician's Perspective produces exactly the opposite--a place where work is done for its own sake alone, without any higher purpose or meaning, and without any vision for the future that connects where the business is going with where it is now.

If you are planning to start a business, and if you want that business to have a hope of succeeding, be sure you are approaching your venture from a true Entrepreneurial Perspective.

 

 

 

Published on: Jul 19, 2016