Forty-one years ago, I had the first of many realizations in my own business education - and, in a nutshell, it was that nobody, not even successful small business owners, really knew what they were doing. That came as quite a shock to me, because, from the outside looking in, they sure seemed to know what was going on.
I was wrong.
What I've learned and shared with you, Dear Reader, through any number of books, interviews, Dreaming Rooms, and keynote speeches, is that the most successful small businesses in the world only do a couple of things.
Number one - they are designed to use average people to do a particular task exceptionally well. That could be through processes, or systems, or training, but the small business that can hire any kid off the street to do nearly any job, with little or no experience, is likely to be uniquely situated to grow and scale.
Number two - the actual business is run as a prototype within - and because of - that system. The system runs the business and the people run the system. Take the kid flipping burgers at the McDonalds in Boise, Idaho and drop him into one outside of Del Rio, Texas, and he can do the job.
On the other hand, even the most standardized of small businesses - accounting, for example - likely wouldn't pursue hiring only "average" talent. They want the best! Why? Because there is no system at work in that business, so it has to depend on highly skilled individuals that (hopefully) share the owner's integrity and work ethic.
Don't believe me? Ray Kroc opened his 100tn McDonalds in less than five years. A business built on systems.
How many accounting firms have done that, with a dependence on individuals?
To me, there is nothing more important than systems for the success of a small business. Nothing new there. What is new is that I also believe that entrepreneurial success is a system. One where the skills for success can be taught in a process. A to B to C to D to IPO or whatever Dream the Entrepreneur wishes.
I'm talking about a new venture that I've started called Radical U, the only small business school of its kind in the world.
As I've done with small business coaching and entrepreneurship for the last four decades, we're doing at Radical U - teaching students the process necessary to design, build, grow, and ultimately sell a successful small business that is infinitely scaleable.
Yes, you read that right.
My instructors and I are not only teaching students about entrepreneurship, we're expecting students to build their own company as they go through school!
Now, you might be thinking, "Gerber's gone off the deep end this time. Why is he opening his own business school?"
Anyone who has read any one of my books knows the answer: my Dream has always been to change the state of small business worldwide.
I can't do that by coaching one on one.
I can't do that by setting up legions of coaches.
I can do that by asking the men and women who are inspired to become entrepreneurs, to grow a Dream into an Enterprise, and to provide a Great Result to the world to come and take in what a lifetime of observation has taught me.
As you've read my work over the years, as you've gone to work ON your business instead of IN your business, perhaps you've come to realize that, as good as it is, it isn't fulfilling.
There isn't a dream in it anymore, it's just a weight on your shoulders.
Capturing THAT magic - that Dream - is the first key and the exact reason I started Radical U. Come see what we're doing, because it isn't anything like you'd expect.