The world's economy has been shattered. It's a veritable world crisis. Small companies and large, and the consumers who buy from them, are trying to navigate their way through a crisis of confidence in their political institutions, their economic institutions, and their social institutions.
Countries--and businesses--are literally going out of business. And the only answer the global community seems to be able to come up with is multi-trillion dollar bailouts.
It should be obvious to all of us as business owners and entrepreneurs that the debt we create today must be paid back tomorrow, or the interest we pay on it will ultimately overwhelm us. And our children. And their children. And still their children. Creating a legacy of futility unlike anything we have ever witnessed before.
Is there an alternative? And, if so, what is it?
Yes, there is an alternative.
The alternative is the creation of a grassroots entrepreneurial educational system that inspires individuals and companies to grow from within. Within the people who work in those companies. Within the self-employed and unemployed. Within high school and college students.
The answer is that every small business must become an entrepreneurial school, and every person an entrepreneur.
Huh?? What?? Are you freaking kidding me?
You might be thinking that creating a grassroots entrepreneurial educational system does not sound like a growth strategy. That a growth strategy is something like creating new and innovative products, or expanding your sales territory, or reaching new customer markets, or all the other things they taught you in business school.
The growth strategy I'm suggesting to you here is something beyond those, something radically different and transformative. The growth strategy I'm suggesting is based on my 40 years of working with business owners all over the globe, and witnessing their growth--personal, professional, and economic--first hand.
Companies that were barely breaking even discovered new ways to grow, to expand their reach, to produce significantly greater profit than ever before.
These were not miracles. These were simple entrepreneurial strategies, based upon the shift from thinking like a "technician suffering from an entrepreneurial seizure" in which the owner of the business built a business that depended upon him or her, to thinking like an entrepreneur, in which the company no longer depended upon the owner's particular skills but upon systems that enabled all employees to produce results greater than any had been able to produce before.
In short, the owner, and his or her employees, discovered how to think, act, and feel like a true entrepreneur, rather than like a small business owner consumed by working his or her tail off trying to get the business to grow like so many small business owners do.
If these businesses could do that, why couldn't you?
Why couldn't every small business owner learn how to create entrepreneurial strategies to grow a company, to grow the client base, to increase profit, to show an increase in return on your investment?
And if you could do that--and, of course, I believe that you can--how would you do that? How would you as a small business owner learn these entrepreneurial strategies, apply these entrepreneurial strategies, improve these entrepreneurial strategies to dramatically improve the operating intelligence of your company, of your community, and beyond?
Well, the most effective way to learn how to develop the entrepreneurial skills required to grow your company is to teach those very same skills.
To whom? To your employees. To your customers. To your clients. To your associates. To the other business owners in your community.
Here are some ways you can start:
- Make sure your business is grounded with the necessary foundation. Have you defined your Dream, your Vision, your Purpose, and your Mission? What is the Big Result your company is dedicated to producing for your customers?
- Adopt a systems mindset. Build the systems for every function within your company to produce the predictable, customer-centric results that will exceed expectations every single time.
- Teach your employees not only how to use the systems, but the rationale behind them. Make your employees part of the systems development and systems innovation process.
- Spread your knowledge and implementation of these entrepreneurship principles to everyone, both inside your company and outside.
Imagine the profound impact it would have if you were to become an entrepreneurial authority in your community. A teacher of entrepreneurial skills.
Imagine the profound impact it would have on your employees, on your clients and customers, on your business associates. On the community organizations in your market for which these entrepreneurial skills are as essential as they are to you.