But for those of us who don't have the time, or simply want to supplement all that reading, podcasts are a great option. Over the last few years, they have evolved into a truly robust form of media. Business podcasts, in particular, give entrepreneurs and small business owners unparalleled access to the ideas of thinkers and innovators that would have been completely inaccessible in another era. From interviews with uber-successful business leaders to in-depth feature reporting, there's a podcast for everyone.
To help you sort through the countless podcasts that are out there, we've handpicked a few that every business owner needs to be listening to (in no particular order).
James Altucher is an entrepreneur, former hedge fund manager, venture capitalist and author of 11 books. In his weekly podcast, he interviews all kinds of fascinating thinkers from diverse backgrounds to tease out the secrets to their success. While it is technically a business show, Altucher's curiosity always takes the conversations to a much deeper place.
Featuring interviews with entrepreneurs who have made millions of dollars, this podcast is all about becoming a millionaire on your own terms. Host Jaime Tardy is a remarkably adept at getting her guests to share the decisions and steps that actually got them to where they are today. If you want specific business advice for how to make big money, this is the podcast for you.
A fresh take on the biggest pop culture stories of the day. Hosted by political and cultural analyst Michael Brooks and marketer/entrepreneur Philip McKenzie, the show explores trends and culture from a hilarious and, at times, irreverent perspective. From analyzing so-called "brand eff-ups" to exploring yet-to-be-mainstream trends, it is a must listen for anyone who wants to be in the know about what's going on in the world and where we're headed.
4. Reply All
Reply All is part of Gimlet Media, which launched in 2014 with the popular Startup podcast. Hosts PJ Vogt and Alex Goldman combine a great sense of humor and deep reporting to produce an insightful program about technology and Iinternet culture. They routinely dig into everything from viral phenomena like "Pizza Rat" to the most obscure Twitter memes. But you don't have to be a tech geek to enjoy this podcast. Vogt and Goldman's bromance, plus their talent for telling truly compelling stories will keep you tuning in every week.
5. Up Next
Up Next with Gabriella Mirabelli features smart, high-level discussions about the media industry. Mirabelli, who is the CEO and founder of the entertainment marketing agency Anatomy Media, brings her own extensive knowledge of the entertainment and media worlds to her conversations with innovative personalities from Hollywood, Wall Street and Silicon Valley. This podcast explores the future of media with truly interesting people who are doing disruptive things, with a special focus on how millennials and their younger siblings are reinventing media consumption. For any innovator, entrepreneur, or executive that wants to learn how to adapt the new media landscape, this is the podcast to listen to.
The premise of this podcast is that having ADD or ADHD is a gift, not a curse. Host Peter Shankman, who's been diagnosed with the condition himself, has made a successful career as an entrepreneur, investor and author by transforming his supposedly limiting behaviors into strengths. On his show, he discusses life hacks, tips and tricks with celebrities and other successful people who have ADD or ADHD, or whose brains he simply thinks are "faster than normal." It's a good listen for anyone who's looking for strategies to work more creatively.
John Jantsch, founder of Duct Tape Marketing, uses his podcast to share practical marketing strategies for small businesses. His guests are some of the biggest influencers in the marketing industry, and their conversations are packed with actionable advice for business owners who want to get noticed. The podcast is part of the Duct Tape Marketing brand, through which Jantsch has established himself as a thought leader.
We've already included this in our list of podcasts that all female entrepreneurs should listen to, and for good reason. The show's host, Jess Lively, interviews other successful women about everything from personal finance to relationships to careers. She is the best in the business at getting each and every guest to open up about her life journey. The main theme of Lively's work is to live and work with intention and that comes through loud and clear. If you are looking for inspiration for how to live a better, more fulfilling life, this is what you should be listening to.
9. On the Media
One of many great podcasts produced by WNYC studios, this show talks about "how the media shapes our worldview." Hosts Bob Garfield and Brooke Gladstone examine media coverage of some of the biggest headlines to pinpoint exactly where some of the most pervasive ideas, buzzwords and obsessions come from. During the election, they have explored questions like why Hillary Clinton has always been perceived as dishonest and how the alt-right movement came into being. The show has won numerous awards for their reporting, including the Peabody Award.
10. Ctrl Alt Delete
On this podcast, host Emma Gannon has conversations with women about life in the age of the Internet and social media. The show is an extension of her book by the same name, which talks about her life as a Millennial and how growing up with the Internet shaped who she is. There is a strong focus on blogging and creative entrepreneurship, but she and her guests talk about everything from body image to feminism to the future of sex. Gannon is based in the UK, so expect British accents and glimpses of English culture.