Is there some unique way of thinking that gives self-made billionaire entrepreneurs an edge?
Fascinated by this question for my whole career as a serial entrepreneur and writer, I've read more billionaire entrepreneur biographies than I can count, researched what they have in common, and met and interviewed several.
Without a doubt, luck plays a central role. But luck alone doesn't explain the repeated success of entrepreneurs who create billion dollar company after billion dollar company or who have enduring multibillion dollar companies: entrepreneurs like Warren Buffett, Jeff Bezos, Steve Jobs, and Elon Musk.
By researching these entrepreneurs, I've found unique ways of thinking that aren't commonly known among most entrepreneurs (even successful ones).
The process of uncovering these principles has fundamentally changed how I think about business. Some have served as a reminder that it's consistently doing simple things that matter most.
For each entrepreneur I studied, I've uncovered a:
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