It's the first day of fall. Time to pull out sweaters and coats, help your kids settle into their school routine, and plan activities such as apple picking and foliage tours. Starting today, nighttime is longer than daytime in most places, and the weather is growing noticeably cooler. That means you'll soon be spending more time indoors.

Curling up with a book is one of the great pleasures of shorter days and colder weather. And fall is a great time to take a look at your reading list, especially since publishers traditionally put out some of their most awaited books in fall. Some of these new books will not only provide a great read, they'll help you build a more successful career, or a more successful company as well. Here's a look at some of what's coming soon to inspire every entrepreneur and busy professional this season:

1. The Fixer: My Adventures Saving Startups from Death by Politics by Bradley Tusk

Ever wonder how Uber managed to stop local governments that regulate the taxi industry from shutting it down before it ever got started? The company had help from Bradley Tusk, who's been described as "Silicon Valley's political savior." Tusk's just-released book goes behind the scenes of that and other successful efforts to stop regulators from killing new companies. 

"Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose," Tusk writes. "These are the lessons startups need to learn to punch back and survive the clutches of politics."

2. It Doesn't Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson

Long hours, overwork, and sleep deprivation are seen as the mark of a committed, engaged, and indispensable employee in today's workplaces--but it should be seen as the mark of a stupid one instead, argue Fried and Heinemeier Hansson in their new book. The authors of the New York Times bestseller Rework, are at it again. To boost productivity, they say, reduce the stressors and distractions that cut into productivity and create a calm company instead--a strategy that has helped them build Basecamp into a successful company. The book comes out October 2.

3. The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky

Most of us love getting started on a new product or venture, he writes. And we also love bringing all that hard work to fruition when the new project of venture is completed. But we don't give much thought to the lengthy slot between those two times, and yet that's when many great projects or ventures can come apart. 

Belsky is a successful entrepreneur, chief product officer at Adobe, and author of the bestseller Making Ideas Happen. He's also a venture partner with Benchmark and was an early investor in and advisor to Uber, Pinterest, and Periscope, among others. He brings his insights, as well as those of other entrepreneurs, to this book, which comes out October 2.

4. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh

Starting a successful company is all well and good, but if you want to disrupt an industry, or build the next unicorn, you have to get very big very fast--so fast that you dominate the market before your competitors have a chance to get going. LinkedIn co-founder and venture capitalist Reid Hoffman explains just how to do this in his new book which comes out October 9. The book was inspired by Hoffman and Yeh's popular Stanford Business School class.

5. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown

What does it take to be a brave leader? Leading from a place of curiosity and vulnerability, rather than from scarcity and uncertainty, says Brown, a research professor at the University of Houston and four-time New York Times bestselling author. Her new book comes out October 9.

Daring to lead means asking the right questions rather than needing to have all the answers, she writes. It means sharing power rather than hoarding it, because you know that shared power multiplies. This isn't easy work, she writes, but it's always worth it. "We want to be brave with our lives and our work. It's why we're here."

6. Life Is a Startup: What Founders Can Teach Us about Making Choices and Managing Change by Noam Wasserman

Wasserman is a Harvard Business School professor who has spent the last decade studying the early decisions startups make and how those decisions will make or break their companies. The result is both a course and a bestselling book called The Founder's Dilemmas.

In this new book, he takes a step back and looks at how the lessons he's taught in The Founder's Dilemmas can apply equally to creating a successful life as creating a successful company--especially for those with an entrepreneurial mindset. The book comes out October 16.

7. The Bullet Journal Method: Track the Past, Order the Present, Design the Future by Ryder Carroll

You probably already know about the Bullet Journal, a decidedly analog way to organize tasks, events, appointments, information, and just about everything in your work and life using nothing more than a pen and notebook. Now, for the first time, Bullet Journal creator Ryder Carroll has written a book, explaining in depth how the Bullet Journal works and how it came to be, as well as his philosophy of intentional living--focusing on what's important and clearing distractions away. The book comes out on October 23.

8. When's Happy Hour?: Work Hard So You Can Hardly Work by Betches

Betches is the collective name of Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. The three first started a website, The Betches Love This (betches is a variant on bitches). It evolved into two bestselling books, I Had a Nice Time and Other Lies and Nice Is Just a Place in France. Now the three co-authors are bringing their special brand of with and wisdom to the world of work and career in their new book, scheduled to come out on October 23. "After all," they write, "We only became Betches after we worked, like really hard. And now we're confident enough to help you become the best. You're welcome."

9. This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Godin is a legendary marketing guru and author of 18 bestselling books as well as the what may be the world's most popular marketing blog--it'll be the first result if you type the world "Seth" into Google. In his new book, which comes out November 13, Godin argues that real marketing is about connection and empathy rather than racking up clicks and tweets. The most effective marketers, he says, use marketing to solve other people's problems, not to solve their companies' problems. 

Published on: Sep 21, 2018
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