How often do you and your team use videoconferencing to interact with each other or with customers? If your company is like most, the answer is: Not often enough. The research firm Quocirca recently surveyed 800 business video users worldwide, assessing the state of videoconference adoption on behalf of the videoconferencing company Polycom.

What they found is that most businesses of all size are lagging behind in videoconference adoption. While grandparents the world over routinely use video chat to keep in touch with their grandkids, they're still not using videoconferencing as much as they could be at work. The biggest reason researchers found is that most people's perception of business videoconferencing is stuck in the past. They think of it as a completely separate animal from Skype or Google Hangouts, lengthy to set up, only available in conference rooms, requiring great formality, and restricted to important events.

It's well worth changing those perceptions, Quocirca reports, because once people do start using videoconferencing (and learn that anyone can use it on any device), they not only find that they like it, but also that it's great for work. Besides reduced travel costs, users reported greater teamwork and improved productivity and decision-making. Teams that get accustomed to videoconferencing often start using it all the time, for as much as 90 percent of their communications. Once they see videoconferencing as something anyone can use anytime, formality goes away and it becomes what it should be, "a tool that invisibly supports business processes, rather than an end in itself," according to Quocirca's report.

See our selections for Best Video Conference System.

This infographic shows best practices for creating a collaborative video culture:

Published on: Jan 23, 2015
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