These powerful exhortations for self-advocacy and social justice have come to us again and again - from Rabbi Hillel over 2,000 years ago; U.S. Presidents Kennedy, Reagan, and Obama; and even on Saturday Night Live. 

I pose these questions to you now in the context of business leadership, your leadership, to invite a sense of urgency and responsibility. 

Given the clear and compelling evidence (summarized in Chapter Two of The Amare Wave: Uplift Your Business by Putting Love to Work) that leading with love makes leaders more effective and companies more profitable, the "call to action" questions become: 

  • What will it take for you to lead with love?

  • When will you begin?

4 Amare Steps to Leading with Love

  1. Identify resistance. Make a list of things that hold you back from saying yes to leading with love right now. Do you not believe it works? Are you too busy to change? Are you stuck in your ways? Consider where your objections come from, and if they still serve you and your organization.

  2. Start small. Choose something from this list of 10 momentum-building actions you can do quickly and easily, like sending customers a note that simply says "Thank you for letting us serve you" - or if you dare, "We love you." 

  3. Provoke the conversation. Raise these questions in a team meeting: Do we love our customers? Do they love us back? What might happen if both answers were yes? Encourage a lively, free-wheeling discussion!

  4. Imagine "if." Visualize yourself leading with love and very good things happening as a result. Notice how you feel, what you say, what you hear, and what the overall energy is in your organization.