As Neil Patel points out, getting content for your website or blog is one of the main focuses of blogging. However, it just can't be just any type of content. It has to be "content that people want to read, search engines want to crawl, and social media users want to share."
One of the best ways to accomplish this task is by inviting contributors to provide original content for your site. Attracting trusted writers takes a bit research and networking. But, once you've located the individuals who can spice up your site, it's definitely worth the work. The thing is, just because they've created a killer piece of content doesn't mean their job has wrapped up. You also want to make sure that they're engaged with your site.
If you're up to challenge, here are how three experts were able to get contributors to become more involved with their sites.
Know How and When to Work With Experts
Mike Stelzner admits when he founded Social Media Examiner in 2009 that he "knew next to nothing about social media." So, how did he expect his site to grow if he wasn't all that familiar with the industry? By having social media experts share their knowledge on his site.
Of course, that sounds easier said then done. After all, why would industry experts attach their names to a site that just launched? As Mike explains on Copyblogger, it was knowing how to work with industry experts.
Mike outlines in his post on Copyblogger when and how he approached industry experts to contribute to Social Media Examiner.
If you want some additional advice from Mike on how to find and interact with experts, I recommend you check out his book Launch: How to Quickly Propel Your Business Beyond the Competition.
Be Clear and Honest
Nitika Chopra, editor of Your Bella Life, has built a dedicated fan base with thousands of followers and subscribers. In an interview with Tin Shingle, Nitika attributes her growth to having an engaged team of contributors.
Again, that may sound easier said than done. But, Nitika explains if you find the right contributors, you shoulsd share your excitement be upfront with them to help strengthen the relationship.
She goes on to say that:
Clarity is key. At the same time, don't shy away from having one-timers with the right people. I am doing a lot more partnerships now that include guest posts or video interviews which allow for me to reach a new audience without too much change to my site, so there is a lot of value in that.
Nitika also suggests you be honest with your contributors and don't promise them something like five new clients. Instead, you should "let them know that this is an exciting platform to grow as a writer, build your online profile, and be a part of a community where our readers are engaged and incredibly loyal."
Create a Community
Michael Brenner, founder of Business 2 Community, describes how he built an army of engaged volunteers for his blog. By using the following six steps, Michael was able to create this army "based on serving their own self-interest."
By combining "social listening, influencer marketing, strategic content curation and content strategy" Michael was able to create a community of engaged contributors on his site.