If you're still using spreadsheets to manage your marketing projects, you're likely frustrated with the process. Marketing professionals are often tasked with coordinating tons of tasks with multiple staff members and clients. While a spreadsheet can keep you organized, the technology is limiting. Surly there is a better way?

Fortunately for you, there are a wide range of tools designed to accomplish the same goals much more efficiently. Since enterprise marketing software is also accessible by mobile device, teams can log in from anywhere to post updates or check on tasks. Choosing the program that best meets your unique business environment means you can send those spreadsheets to your computer's recycle bin once and for all.

Marketing.ai

Marketing.ai is a full-service content management system for marketers, helping both organize campaigns and track results. The content calendar makes it easy to plan posting dates and assign items to team members, but businesses can also use a framework tool to build a content strategy. The software has built-in themes, buyer personas, and buyer cycle stages, giving businesses access to tools used by the best marketers in the business. Marketing.ai is designed to encourage collaboration between team members to keep projects on track.

Asana

In today's digital world, team members rarely work side by side. Asana is designed to replace email communication as a way to collaborate. Team members create projects, add tasks, and invite team members to join. Within an assigned project, team members can update each other on the status of assignments, upload files, and receive alerts when due dates are pending or have passed. Administrators can mark projects as complete when all work has been completed and move on to the other project documents that are pending.

Basecamp

Known as the top project management tool, Basecamp is especially great for managing large projects involving multiple team members. The social media-like interface encourages team members to communicate regularly about the work they're doing by sharing documents and even posting personal comments to increase camaraderie. The company even offers 30-minute classes to help businesses learn to use its software.

Trello

This free project management software gives users an at-a-glance view of all of their projects on one screen. The format is similar to a bulletin board filled with cards, which can be moved around as priorities change or tasks are completed. To access full team features, businesses will be required to upgrade to Trello Business Class, which gives greater administrative control and security.

Jira

In addition to its project management features, one of Jira's biggest selling points is its integration functionality. Popular add-ons include Tempo Timesheets, Zephyr test management, an enterprise mail handler, and more. Jira is popular with teams who need help organizing software testing, service desk ticket management, large projects, and more.

Managing projects can be complicated, especially if businesses are using a combination of Excel spreadsheets, Post-It notes, and group emails. These project management tools work to streamline operations and ensure nothing gets missed. By being able to communicate wherever they are on any device, teams can now stay on task and meet deadlines without delay.

Published on: Apr 2, 2015