No matter what industry you're in, every business owner feels the same way when they launch their business--proud, though aware of the difficulty that may lie ahead.
When you put everything on the line in order to pursue one of your dreams, the last thing you want to happen is to fail, so instead, you have to find a way to make it work for you.
The best way to do this is through marketing, but it's important that you understand that you can just as easily push people away as you can draw them in with marketing. The following are some common marketing mistakes that startups make that you should avoid in order to optimize your marketing efforts and maximize your success and your revenue.
Hiring a PR Team Early On
You don't need to have a PR team when your business is just starting. What you need then is a solid customer base that has formed a brand loyalty, and this is done best organically by interacting with your customers through social media accounts and being open about your business. People love to read blogs and follow twitter accounts, so give the people what they want! You can spend the money on the PR team on something that will be a bit more useful.
Directly Taking Marketing Strategies From Your Competitors
While you need to be obsessed with your competitors in order to succeed in business, directly lifting their strategies for marketing will probably not work out for your business. Each business is different and has different needs for their marketing strategies; while using successful ideas from your competitors in order to be inspired for your own is a positive marketing move, attempting to force them to fit what you need is going to lead to certain failure.
Avoiding New Technology
The best way to gain customers in today's tech-savvy market is by using all the latest technologies to reach out to people. That being said, make sure you know how to use the technology that you are selecting to use for your business, and make sure that it is going to be a permanent part of your business. You do not want to be the company with the dormant Facebook profile--after all, those make you look like you have stopped doing business!
Being Afraid of Marketing
Everybody hates a used car salesman, so it is perfectly understandable that you would not want to seem like one. However, marketing is necessary to a startup--how else are you going to drive the initial customers in? Investing in marketing will have an exponential effect on your sales. You cannot be afraid to use it to your advantage.
Handling It All Yourself
Marketing is usually done in teams for a reason. It is a big task that requires a multifaceted view and lots of time dedicated to it. You have other areas of your business to worry about, and marketing is one area where you cannot afford to fall behind. Many business owners solve this by signing on a team or a few marketing focused employees to take care of their needs.