Influencer marketing has become an important and prominent channel in brand marketing today. Between direct sales, branding, search engine optimization, and external validation, brand marketing is vital for brand hoping to gain traction in their market. I sat down with Erik Huberman, CEO and Founder of Hawke Media, to discuss the five most important factors to focus on when entering influencer marketing.

Understand the ROI
Size Does Not Matter--
The Influencers Must Be Authentic--
Clever and Creative--

Influencers can significantly help your business online. Make sure to work effectively with them to help your business out in the best way possible. What other ways have you found to interact and work with influencers?