Most startups want to get funding, but what they need are customers to prove demand... only then will they get funding. This article will focus on ways to use Kickstarter to not only build a customer base, but also demonstrate to investors that there is demand.
There will include lots of successful stories on Kickstarter. The press enjoys them and they are highly shareable--because of the social media era. Currently, crowdfunding sites have become a highly popular medium in order to fund and promote your following business venture, which includes the hilariously simplistic ones. Presently everybody is buzzing in regard to the Kickstarter participant from Columbus who utilized the website to attempt to raise ten bucks to cook potato salad for the initial time. The Ohio Kickstarter user managed to exceed his Kickstarter project objective and obtained more than $55,000 in funds.
Most fantastic Kickstarters, unfortunately, don't get this much success, especially the technology-concentrated ones. What is the reason for this? It's likely because individuals have a more difficult time visualizing and understanding projects with more technical topics.
For the ones who have more tech-concentrated projects, here is how you can leverage Kickstarter in order to make your project successful:
1) Simplify your Messaging
It is important that you relate to the target audience and it may be challenging if the project is extremely technical. As you are creating product descriptors, consider your audience and then ask: Do they get my product? Do they see value in my product?
If those questions are answered prior to posting the campaign, chances are the average individual is going to be more than likely to back you.
2) Promote through Social Media
This one seems as if it should be a no-brainer--particularly coming from a PR viewpoint--but it is vital that you frequently generate fresh content during the month-long Kickstarter project. Posting updates daily to Facebook, Twitter, Google+ and LinkedIn will assist you in driving more traffic. Plus, as you have these backers, that new content isn't just critical for updating these individuals, yet additionally from a search engine optimization perspective. You also can boost the project's engagement by reaching out to related projects, for purposes of cross-promotion, in order to dip in one another's backer pools.
3) Engaging Social Networks for Backing
It has been theorized that securing funds upon the first day of a Kickstarter launch includes the ideal method of ensuring a project is a success. One method of doing so includes engaging followers on social networks, by reaching out to your social media connections prior to launching and reaching everybody you know using email projects. You have to maximize the donor pool.
4) Spotlight Uniqueness to Provide Backers Reasons to Promote and Support You
It's crucial that you spotlight why your Kickstarter project is special. Techniques like personal marketing will be just as vital as marketing your product. With a public crowdsourcing campaign, individuals will be more than likely to turn away from an opportunity to fund if they do not feel connected to an individual requesting funding. Writing a letter or creating a video that explains why you require the funding includes a great method of connecting with the audience.
It also is useful to provide tangible rewards which will appeal to the audience, to increase backers' interest within the project.
5. Earned Media and PR
Press coverage and 3rd-party validations that highlight your campaign include the most efficient methods of driving a special audience to a landing page. However, to accomplish this type of validation will take more than merely talking about the product. Providing thought leadership upon associated product trends, the competition, and the wider marketplace could assist in securing mentions and increasing your visibility.
Piece of the Pie on Kickstarter
Launching a highly successful Kickstarter project may be a good way to increase your enterprise's visibility, as well as generate a customer base, prior to searching for seed funding. And by leveraging the above tips, hopefully more technology startups may boost their odds of taking a cut of the more than the $1 billion dollar pie of Kickstarter funding the platform has accrued so far.