The hardware and operating systems for mobile devices are only getting better as time goes on, which means that the mobile niche are becoming a larger segment of the market as a whole. In order to have the best online presence and outreach that you can have, you will need to be able to adapt yourself for a mobile marketplace. This goes past just having a good mobile site layout, but it has to encompass optimizing your entire business plan to the mobile mindset. Making things in your business accessible to those on the go that may not have a lot of time to devote to brand research but are still looking to make a buying decision will be the way that you establish yourself as a success in your industry both with your customers and with your profits alone.

Some companies go as far as to hire specialized mobile marketers and optimizers to have a big impact on their business's mobile strategy, but if you know what is important in mobile marketing and capturing the large chunk of customers who are using their phone or tablet to surf the web or make buying decisions, you will not need to go as far as that.

Cross-channel Promotion

Encouraging your customers to access a coupon by scanning a code on their smartphone or entering a code on their mobile Facebook will be a great way to gain online presence for your business with mobile users. After all, after having visited your Facebook or brand's site once on their phones, your customers will be more likely to come back again in the future since they will have a positive experience to look back on and associate with your brand and business as a whole.

Get In-store Employees On Mobile Devices

Having employees with information at their fingertips able to send emails at the touch of a screen or pull up mobile resources to show customers during a trip into the store is a great way to make your customers aware of your mobile presence. The name of the game with mobile markets is ease of use, so physically showing them the ease of use without forcing them into downloading an app or interacting with your site on faith alone is a good way to build your mobile customer base.

Reduce Clutter With QR Codes

Though QR codes have been around for a while, their rate of use has not gone up much, save for the last year. Customers can get frustrated with a lot of paper and receipts, so by making everything digital and speeding up the purchase time, you are building another positive experience for your customers to look back on with your business in the future, which will make them more likely to come back. If you use the same process to automatically send them emails of their transaction so that they can have records without the clutter, you are golden.

Mobile TV Advertising

Many mobile users utilize specialized apps to watch events like football games or to simply stream channels to watch their favorite television shows. The added bonus of having marketing on mobile TV is that you can encourage voting from your customers and other interaction based marketing that will not only drive your web traffic up, but will force your customers to interact directly with your brand, forming an experience that makes your business personal for them, which will drive repeat business from them or many more first time visits as a result of the ad.

Weave Yourself Into Social Media

Checking social media before purchasing a product is a practice that is more common with customers than it ever has been in the past. Customers trust their social media experience to give them accurate reviews, and they are generally right. If you are able to weave yourself into the social media experience, you can be able to provide your interested customers with information about your products, as well as provide customers with exclusive coupons and offers that are only available through social media and social media interaction between your customers and your company's Facebook page, for example.

Published on: Oct 6, 2014
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.