Creating an efficient PR and marketing plan is a cornerstone to building up your organization's success. Marketing and PR, unfortunately, sometimes can be costly, particularly if you're running a lean operation and just starting out. Thankfully, there will include a few affordable PR and marketing tips and tricks which may offer your small business a cost-effective way to successfully increase sales and grow your consumer base.

You may have an excellent service or product, yet if nobody has knowledge of it, generating sales might be difficult. Effective public relations and marketing include proactive methods for you to spread the message to your market and attract potential customers and clients.

Marketing is about discovering methods of reaching your targeted audience--these potential customers and clients who possess an interest in and possible necessity for what you are selling. Public relations includes obtaining positive press and publicity in regard to your business concerning its most recent services, brands, and innovations.

Follow up with customers through email

Email includes a reasonable method of keeping shoppers apprised of new products and developments. Because of the high quantity of spam out there, you must make the email communications informative and interesting. Beginning a month-to-month email newsletter which targets the different segments of your base of customers may assist your small business in marketing new products or attracting new business. (Plus, make certain that the email communications are CAN SPAM Act compliant).

Harness power of social media

Being the manager of your own social media includes a highly valuable method of promoting your company. Social media provides your shoppers a platform for engaging with your business by giving feedback and asking questions concerning your organization's products. Social media websites like Twitter and Facebook, Linkedin, Pinterest, and YouTube all are economical methods of networking and advertising your company.

Maintaining and building your own site increases your customer base and visibility. By utilizing SEO techniques, your company may appear at the top of the ranks as possible investors and clients look for services and products which your company offers. Additionally, linking to other sites provides your enterprise even more exposure. There will include several available Internet tools which permit you to construct your own site, yet if the chore is too much, barter with an Internet designer to keep expenses down.

Build brand through blogging

Blogging may get the message out to prospective investors and customers. Establish a regular blog upon your site to promote the business, and become a featured guest blogger for additional like-minded sites. According to director of B2B Marketing at StraightNorth, Brad Shorr, guest blogging has been an excellent source of free-of-charge publicity for him personally and his agency. As you appear upon respected and relevant blogs, your articles receive lots of positive comments and social media shares.

Be a part of the conversation online

An additional low-cost Internet marketing instrument is Hootsuite. According to Nellie Akalp, to expand her base of customers, she had discovered that the most cost-effective path includes signing up for Hootsuite and using their search tool. She has set up search phrases and terms which are relevant to her industry and as she sees somebody tweeting with an issue or question, she jumps in with good advice.

Additionally, bear in mind that economical, non-traditional techniques might show to be just as efficient as expensive traditional techniques for reaching your targeted audience. According to's Zammuto, it's recommended to cut out the traditional approach to public relations altogether: Stop relying upon press releases and begin to release genuine news content regarding your brand as you want to, as well as how you want to. Any additional public relations strategy is merely tossing cash at the wall of demographics and hoping that something will stick.

Maintain relationships with journalists

The relationship does not cease after you have had your company's news covered. How a brand engages with media outlets or journalists after a story has been reported may hurt or help future outreach as much as the first pitch does. A brief email that thanks the journalist is polite, as is sharing the post (and additional posts) with your social media networks.