By combining streaming media and microlearning principles with clinical evidence-based content, Bethesda, Maryland-based digital health company Mytonomy helps patients and families care for their health in new ways. Silicon Valley veterans and co-founders of Mytonomy, Anjali Kataria, CEO, and Vinay Bhargava, president, developed the company’s digital platform, The Mytonomy Cloud for Healthcare™, catapulting Mytonomy to become Inc. Mid-Atlantic region’s 13th fastest-growing private company. The company has also made the Inc. 5000 national list three years in a row.
Mytonomy’s nationwide client roster includes some of the country’s foremost medical systems, such as Mass General Brigham, Hackensack Meridian Health, Saint Luke’s Hospital, Carilion Clinic, and others. In 2021, Mytonomy raised $25 million in growth equity funding to help the company scale.
Mytonomy’s success is also driven by the founders’ personal experiences with health care and their families. Bhargava witnessed the daily struggles his father faced living with diabetes. Kataria saw how “broken” the health care system was as she suddenly became a caregiver to her sick mother, a pediatrician. As tech entrepreneurs, they knew they could create a more consumer-friendly experience in health care for patients and families, delivering trusted easy-to-understand information and helping them live healthier, longer lives.
As much as 80 percent of medical information provided by clinicians today--typically via a stack of paper handouts--is forgotten almost immediately, according to the Journal of the Royal Society of Medicine. The founders saw the popularity of video streaming as an opportunity to deliver relevant, evidence-based patient education about medical procedures, conditions, and home care after a hospital stay. Patients and their families could access and apply their own care team’s information and instructions any time on any device.
“Streaming combined with the power of a sophisticated, modern engagement platform helps patients achieve better outcomes, make better health care decisions, and save time,” Kataria says. As chronic health conditions continue to grow - the rate of diabetes in the U.S. has surpassed 10 percent and isn't slowing down, according to Centers for Disease Control data - the need for such information will also increase.
Tech solutions meet medicine
Mytonomy’s 2,500+ single-topic videos are just one to three minutes long and share important health care information in short doses. Roughly 70 percent of Mytonomy knee-replacement and heart-surgery patients watch between 30 to 60 minutes of content. Patients can view Mytonomy’s microlearning modules online or on its channel on the Roku® television platform.
Health systems can add their own content and branding to Mytonomy’s digital education system, enabling providers to share information rapidly, without extra work by health care staff, Kataria notes. “Mytonomy combines storytelling and big tech to engage patients in modern ways and reach diverse populations that have traditionally been left behind.”
By the numbers
- 2022 Mid-Atlantic Regional Ranking: 13
- 775% Average Revenue Growth Rate (during the last 2 years)
- 200+% Employment Growth (during the last 2 years)
- 62 FTE’s