Naming Your CompanyMinda Zetlin 5 Keys to Choosing the Best Business NameIf you're looking to name a business, there aren't any hard-and-fast rules. But there are some secrets. The people who named Ring, Swiffer, and Impossible Foods have some advice for you.
Naming Your CompanyLarry Alton How to Choose the Perfect Business Name in a Post-Pandemic MarketJust as Covid-19 changed the world, it changed how you should approach naming your company.
Best in BusinessChristine Lagorio-Chafkin Startup Names Went to Some Weird Places in 2020Attempts to capture consumer desires with branding led to some very chill and inclusive choices this year.
Naming Your CompanyCraig Bloem 5 Questions to Ask When Naming Your StartupNaming your startup can't be an afterthought. Here are some tips to find the right one for your business.
Naming Your CompanyErik Sherman Wanting a Naughty Trademark Might Send You Jumping Through Hoops--to the Supreme CourtGetting legal protection for your brand can get tricky these days.
Naming Your CompanyJemima McEvoy Human Names Are Great for Babies--and Maybe Not So Great for CompaniesOscar, Casper, Lola--entrepreneurs are naming their companies after humans, but if you're going to play the name game, watch out for these tricky rules.
Patents and TrademarksMike Pile Ready to Get Trademarked? Here Are 8 Things to Know Before You RegisterThis is how the U.S. Patent and Trademark Office evaluates your new brand name.
StartupMike Pile Naming Your Brand? Here's Why You Shouldn't Ask Around for ItA name is your brand's most important identity marker. This is what you need to avoid to get it right.
Naming Your CompanySamuel Edwards 5 Things Startups Must Know About Logo DesignA logo establishes some semblance of professionalism. While your startup may be working out of your mom's basement, a logo shows customers that you're an actual business.
MarketingJessica Stillman 5 Rules for Naming Your Business in the Digital EraOur obsession with our screens has changed the rules when it comes to naming companies.
Naming Your CompanyGraham Winfrey How to Name Your Business: 10 Things You Need to KnowFollow these rules to choose the best name possible for your business.
The Playbook01:01 Don't Be in Business to Make MoneyCarey Smith, founder of Big Ass Fans, explains why he isn't afraid to go against the grain and take risks in business.
The Future of WorkDev Aujla The Rise of the ‘Lite’ IncubatorA new trend lowers the bar for turning your idea into a start up.
Best in BusinessKerry Close The 10 Best New Company Names of the YearFirst impressions are key, and these companies have captured our interest in just a word or two.
MarketingSpringboard Enterprises Naming Your Business From the Inside OutCharlotte Petris of Timelio shares four tips for making your most important branding decision: naming your company.
Naming Your CompanyQuora 5 Things You Should Never, Ever Do When Naming Your CompanyDon't vote on names. Naming is not a democratic process.
Naming Your CompanyDanny Iny One Easy Thing That Google Should Have Done--But Didn'tThe lapse caused unnecessary backlash to Google's rebranding.
MarketingPatricia Fletcher The 5 W's Every Start-Up Should Follow to Transform Their Company BrandYour logo is not your brand. Your brand is what your stakeholders say about your company when you are not in the room. Your job is to orchestrate the conversation.
#AskGaryVeeGary Vaynerchuk11:56 Why Your Company's Name Isn't Important at AllGary Vaynerchuk, CEO of digital agency VaynerMedia, describes how Google and Nike were able to achieve early success with names that meant nothing at the time.
Work-Life BalanceAJ Agrawal 3 Tips for Building an Efficient Side BusinessFor many entrepreneurs, a side project can provide a healthy stream of cash to keep the real dream alive.
PeopleMelissa Dawn Simkins How to Gain Credibility in 30 Seconds or LessMastering the first impression can give you the insider advantage in any situation.
StartupRobin Camarote 11 Things I Wish I'd Known Before Starting My BusinessHere's how you can shorten the time from startup to success.
The Playbook01:11 Why Your Company Might Need a New NameDavid Steinberg, co-founder of Zeta Interactive, says changing his company's name helped boost sales and acquire new clients.
StrategyRoss Rubin HomeAdvisor finds that there’s no place like home for business focusThe company once called ServiceMagic tried to be everything to everyone looking for a service. But since becoming HomeAdvisor, it's found that a clear business focus has resulted in many benefits.
Naming Your CompanyAdam Fridman Why Your Company Name Is As Important As Your Company FunctionYour company name plays a monumental role in a brand's growth and perception, meaning it can completely make or break a company.
Icons & InnovatorsSamuel Edwards Learn the Alphabet: Understanding Google's New Parent CompanyThe announcement says they are creating a new parent company called Alphabet, Inc., which will serve as a holding company for all of Google's individual subsidiaries.
The Playbook00:56 Don't Think Small With Your Business NameAl Goldstein, co-founder of Avant, explains why his company name changed from Avant Credit in order to reflect new long term goals.
StartupJeremy Goldman Google Just Made the Biggest Move in its HistoryThe big news that will change Google forever -- literally.
StartupDana Severson Google, Now Brought to You by the Letters, WTFThe founders of Google made a fairly substantial announcement today, and it was ... how do you say ... confusing.
Naming Your CompanyTom Leung How Not to Name Your Startup, and What You Can Learn from My MistakeAnthology, formerly known as "Poachable," underwent a long and exhaustive journey to rename their company so you don't have to.
The Playbook01:02 Don't Make This Mistake When Choosing a Company NameDon Charlton, CEO of Jazz, advises you to act on a good name fast--before it's too late.
The Playbook01:29 Zumba's Alberto Perlman: How to Choose a Great NameZumba co-founder Alberto Perlman explains the process he and his co-founders went through to name Zumba, and why he thinks good business names are crucial.
Ask Marcus LemonisZoë Henry What Happens When Marcus Lemonis Hates Something About Your BusinessThe host of CNBC's The Profit bluntly tells tech entrepreneur Jamie Wong what's wrong with her travel site.
The Playbook01:29 How to Know You Need to RebrandDon Charlton, founder of recruiting platform Jazz--which was formerly known as Resumator--explains why he decided to rebrand his company.
Decision-MakingDon Charlton How (and Why) We Rebranded Our CompanyChanging your company brand requires a lot more than changing your name - so be prepared.
DesignFabian Geyrhalter Naming Your Company? 4 Ways to Get Unbiased FeedbackSell your team on a new company name by following these four steps.
PeopleJoelle K. Jay Breaking Down Your Roadblocks: The 4 People You Need To HelpThere are four different types of partners you need in your life to keep you learning at a higher level
Writing a Mission Statement04:59 Make Your Message as Clear as Can BeThe Honest Company's critics changed their tune after Alba voiced a message that resonated with them.
Naming Your CompanyJohn Rampton How to Become a SolopreneurWhether you plan to tackle your new business full-time or you'll keep your day job for a while, here are a few steps you can follow to improve your chances of solopreneur success.
Writing a Mission StatementJohn Rampton The Secrets to Building a Product RoadmapSeveral founders share their secrets to building a product roadmap.
Venture CapitalMurray Newlands How to Really Get Startup Seed FundingWant to know how to get funding? Your startup exists to fix a problem. Tell them how you're doing that. Investors want to know the why, not the what. Here are tips to solve this!
Naming Your CompanyRoss Rubin 3 Lessons Learned Going from Crowdfunding to CustomersA pioneer in wearable cameras notes how customer feedback has affected the product development roadmap.
The Playbook01:11 Why You Should Choose a Provocative Company NameBrendan Synnott, co-founder of Bear Naked, explains how he comes up with brand names that connect to customer emotions.
PeopleGeoffrey James Top 10 Epic LinkedIn Photo FailsLinkedIn photos should look professional not weird. Here are some examples of what to avoid.
The Playbook01:05 The Story of How the Term 'Photo-Bomb' Was PopularizedCheezburger's Ben Huh explains how he comes up with names for new web sites.
Know HowGeoffrey James The Only Guide You'll Need for Naming Your StartupTo help you achieve success, your company name should be obviously meaningful to your customers.
The Playbook01:29 The Power of an Unconventional Brand NameLolly Wolly Doodle founder Brandi Temple explains why you shouldn't think twice about choosing an eccentric company name.
Naming Your CompanyElle Kaplan What's in a Name?Three ways your name makes the difference between scaling your business and staying constrained to a niche market.
Naming Your CompanyQuora Groupon Founder Andrew Mason on Why His New Company is Named DetourWill the negative connotation of the word Detour itself hinder user acquisition for this exciting startup?
Inc. 500002:18 Where GoDaddy Got Its MonikerGoDaddy founder Bob Parsons explains how the brand got its unique name.
The Future of WorkCarey Smith How Customers Changed a Company's NameA Donkey's Tale from Big Ass Fans
Know HowPeter Gasca 4 Tips for Naming Your Business in a Mobile and Social WorldHow you name your company is as important as what you name your company. Here are four tips for finding a name that fits into today's consumer world.
Naming Your CompanyJohn Boitnott 15 of the Worst Business Names in HistoryA disclaimer--some of these business names might be a bit on the offensive side. In many cases, that probably wasn't intended. Please don't blame us. We are only the messenger.
MarketingJohn Boitnott 4 Ways Your Domain Name Can Make or Break Your BusinessYour domain name is a huge part of branding your company, and it must be done right. Think about how you'll want to talk about your company in the future, as well as URL extensions and keywords when you brainstorm a name.