Naming Your Company

Naming Your Brand? Here's Why You Shouldn't Ask Around for It

A name is your brand's most important identity marker. This is what you need to avoid to get it right.

5 Things Startups Must Know About Logo Design

A logo establishes some semblance of professionalism. While your startup may be working out of your mom's basement, a logo shows customers that you're an actual business.

5 Rules for Naming Your Business in the Digital Era

Our obsession with our screens has changed the rules when it comes to naming companies.

How to Name Your Business: 10 Things You Need to Know

Follow these rules to choose the best name possible for your business.