We're in the midst of a real-time revolution where everyone expects services and information to be delivered on-demand. With the rapid maturity of the Internet of Things, the world will move beyond instant gratification to expecting sensors to predict what people will want in the future. Combining CRM data with IoT sensor data is one way that enterprises can predict what their customers want before they even know they want it themselves.

One cloud-based integration company that recognizes this transformation is Jitterbit. Jitterbit is the company behind Harmony, an integration platform that is designed to ease businesses all sizes trough the transition to digital.

They plan to do this by seamlessly connecting cloud and on-premise applications, devices and other endpoints. This provides an ability to amplify the power of their data and applications to improve business processes and performance. Put simply, Jitterbit allows thousands of systems to talk to one another.

Jitterbit is also aiming to enable companies to seamlessly integrate all of their disparate applications with graphical "clicks, not code" approach to integration. The idea is that any business user can connect and deploy applications on the Jitterbit platform without any coding experience.

Jitterbit hopes that Harmony will help advance what it calls the "Now Economy," and allow every company to become a digital business in the real sense. The ability to respond in real-time and provide seamless customer experiences across cloud, mobile, social and the Internet of Things is the utopia most businesses are chasing.

The platform's biggest differentiator is that its designed for the non-technical business user and you don't have to have to be a developer to use it. IT is moving so fast that giving non-technical users the ability to integrate solutions with the click of a button is increasingly becoming valuable for businesses that want to scale quickly and ultimately succeed in the digital era.

As cloud computing continues to gain traction in the market (through consolidations and IPOs), businesses realize that they must have a way to connect their various applications and data to engage with customers and ultimately, succeed.

The biggest challenge facing businesses such as Jitterbit faces is the incredible pace at which the cloud and integration markets are growing. According to a report by Accenture, digital disruption has caused a steady erosion of customer loyalty.

Consumers continuously evaluate providers, and companies must adopt new customer-centric practices to retain customers. These methods include offering an integrated customer experience across digital and analog channels to meet customer preferences.

On my podcast, CEO of Jitterbit, George Gallegos revealed the story behind building a system that's easy for non-developers to connect any cloud or on-premises endpoint.