Ellen Rubin, chief executive officer and co-founder of ClearSky, has built a career on finding people with outrageous ideas and launching companies that help bring those ideas to fruition.

Her first entrepreneurial endeavor, Netezza, revolutionized data warehousing before it was purchased by IBM in 2010 for nearly $2 billion. After Ellen's second company, CloudSwitch, was named a "Cool Vendor" by Gartner shortly before being acquired by Verizon, it was evident she was onto a winning formula.

Having proved that some of the most successful startups are based on concepts that disregard constraints.  Armed with repeat entrepreneurial creativity, she felt compelled to find out what was holding companies back from cloud adoption. 

Once again, treading the path of insecurity and unpredictability is delivering success for the now CEO and co-founder of ClearSky Data. Understanding corporate concerns proved to be crucial in breaking down traditional barriers to provide new solutions.

While 95% of enterprises are running apps or experimenting with IaaS today, only 10% are running entirely in the cloud today. When it comes to the data and infrastructure that is supporting businesses, nobody is ripping everything out to migrate to the cloud.

The reality is that most organizations are busy modernizing what they have internally. But any new software is preferred to be a hosted solution. This realization uncovered a growing requirement for a hybrid model to ease concerns in this digital transformation period.

Even the traditional over cautious IT departments are having to admit that cloud security capabilities are better than what they have on-prem. How many businesses would be brave enough to say publicly that their data center is more secure than Microsoft Azure or Amazon's web services?

The biggest problem cloud customers are currently facing is latency and performance issues. Major production applications struggling in the cloud are increasingly the cause of digital frustrations but are seldom discussed.

ClearSky's unique solution aims to combine the speed of on-premises storage with the cost and elasticity of a cloud service. The majority of businesses have a hybrid infrastructure consisting of cloud and on-premises storage. They simply need to be smarter about how they utilize these resources.

Organizations are very aware that the costs and resources required to run their own data centers are making them impractical. But equally, there is a realization that there is no such thing as a one size fits all for everything.

There is a good reason that 90% of businesses have adopted a hybrid model. What makes ClearSky different is they manage the data lifecycle by combining the performance and availability of local enterprise storage with the scalability of the cloud.

The much-needed help and guidance that paves the transition into the cloud are proving to be an overlooked strength in this crowded market. With business agility and workload mobility appearing on corporate wishlists, it seems that Ellen Rubin is at the helm of yet another winning start-up.

Check out my podcast interview with Ellen where we talk about her incredible start-up journey and life as a repeat entrepreneur. ClearSky's innovations of unlocking company data needed in real time from the cloud could finally solve the latency issue. Maybe her ideas are not so outrageous after all.