It seems that from the moment we open our eyes in the morning, technology-based solutions engulf nearly every aspect of our lives. Now, there are a number of companies trying to create tech-based solutions that will also ensure that you get a good night sleep.
Detroit-based Reverie aims to help customers sleep better and live better, by combining technology with a passion for delivering unique sleep products. Reverie has always thought of themselves as a sleep technology company, but they officially started using the term in late 2013 to differentiate themselves from their competitors. As Martin Rawls-Meehan, Reverie's chief executive officer and co-founder puts it, "this is an industry that, for the most part, hasn't changed in 100 years."
The inspiration behind their core product, the Reverie Dream mattresses, was the realization that bodies change over time along with our sleep preferences. Many people will buy a bed expecting it to last for ten years. During this time they will lose or gain weight, become pregnant or injured, or will evolve a different sleep position. Thus, Reverie gives customers the option to unzip the mattress and reconfigure their trademarked DreamCell foam springs to quickly make your mattress softer or firmer, using configuration grids downloaded from Reverie's website.
Unlike your grandma's bed, Reverie's power bases are super high tech. Some of their unique features include Bluetooth connectivity, so you can control your preferences via your mobile device as well as massage capabilities so that you're slowly put to sleep and gently awoken in the AM, without waking your partner.
There are also pre-set positions including the Zero Gravity which simulates weightlessness eliminating pressure limbs and lower lumbar, and the Anti-Snore pre-set position that raises the head of the bed slightly to improve breathing and reduce snoring.
Reverie and the manufacturers are embracing change by delivering customization and personalization with a promise of a good nights sleep. The question remains though, if all of these customizable services are enough to help them compete with industry giants, such as Temper-Sealy and Select Comfort, as well as up-and-coming startups, like Casper.
The CEO of Reverie recently talked about the inspiration behind the innovation summit and pulling industry leads together to learn from disrupters on my podcast. The mattress business is a $15 billion industry globally; Rawls-Meehan hopes to unlock ongoing growth by looking at an age old problem from a different vantage point.