Growth hacking is all the rage. To be a successful startup, a competent marketer, and a sought-after professional, you have to be savvy about growth hacking.
The question is how? You probably see the benefits--never being without a job, being able to scale companies, earning huge bonuses or salaries. Growth hacking is the dream!
But to reach that pinnacle of sexy awesomeness, you have to do a few things first. You have to become a growth hacker, and that's easier said than done.
However, it is possible. Here are the 8 best ways to become a growth hacker.
1. Read everything you can about growth hacking.
This is the learning stage. There is a ton of information out there about growth hacking, and you need to get your hands on as much of it as you possibly can!
Here are my recommended resources:
Now, don't just read. DO! There may be a tendency to sit back with your newfound knowledge and fail to put it into action. Don't give into this temptation!
Start hustling with your knowledge, and make growth happen!
2. Find a mentor who has done growth hacking before.
You will eliminate years of heartache and frustration if you find a mentor. A mentor--or several of them--can help you break through the mental challenges, overcome the obstacles, and learn the secrets of growth hacking.
Pro tip: Find someone who's actually done it successfully, not just someone who talks about it.
3. In your mind, connect every thing you do to growth.
This sounds like just a little mind game, but it's very important. Here's why. Growth hacking is more about mindset than it is about tactics and techniques.
In order to truly become a growth hacker, you must have this unshakeable drive to grow. It needs to affect everything you do. If you can't connect your task to growth, then your task is irrelevant.
Everything you do on the job should be directly tied to the all-consuming pursuit of growth.
4. Focus on one area of growth hacking. Master it.
One reason people get discouraged and quit trying to become a growth hacker is because it's such a big area.
It's like trying to get a college education without actually going to a college. What do you learn? Where do you start? What should you read? How should you study?
This is why you need to break it down into manageable sections. One section at a time.
Choose a section, a particular area of growth hacking that makes you excited or curious. Read about this section. Study this section, and do this section.
If you focus on one area of growth hacking and completely master it, then you will be well on your way to becoming a growth hacker.
5. Study the basics of marketing.
Growth hacking is part of the broader field of marketing.
So if you want to be an amazing growth hacker, then you need to become a great marketer. Learn the basics, because everything that you do as a growth hacker comes from those basic concepts.
The tactics of growth hacking are different from traditional marketing. But at a foundational level, you need to know what marketing is all about--its why, its how, and its elementary concepts.
6. Learn analytics.
All growth hackers whom I've met are extremely analytical people.
This doesn't mean that you need to be a "numbers person," whatever that is. It simply means that you need to respect data and take action according to what the data tells you.
Data is what shows you what's working and what's not. Data keeps you honest. Data indicates growth or decline. Data provides you with the raw information necessary to plan your next step. Data gives you insight into your users. Data informs how you proceed as a growth hacker.
If you decide to stiff data, then you are stunting your progress to becoming a growth hacker. Learn data, and you'll begin to master growth hacking.
7. Cultivate a desperate curiosity.
Curiosity is going to keep you ticking as a growth hacker.
Growth hacking is always changing. There are no right ways and wrong ways to execute a successful growth hack. There is only the barometer of growth that tells you whether or not you're doing it right.
So, by all means, be curious. Wonder about things. Ask questions that you're craving answers for. Develop thoughts that demand experimentation.
Your curiosity will drive you forward as a marketer.
8. Be obsessed.
You can't skip this one. It is as essential to becoming a growth hacker as breathing is to being human.
When you turn the corner from passive curiosity to obsessive maniacal persistence, then you're on the path to becoming a true growth hacker.
You should dream about growth hacking, talk about growth hacking, write about growth hacking, watch growth hacking, go to growth hacking conferences, implement growth hacking practices, ask growth hacking questions, experiment with growth hacking tactics, interact on growth hacking forums, scope about growth hacking, reach out to growth hacking experts, and eat, breathe, and sleep growth hacking.
Obsessed. There's no other way.
By far, the best way to become a growth hacker is to do it. You have some knowledge of it. Even if your knowledge seems tiny, you can actually do something.
So go out there, and do. By doing, you will become.