Ace Marketing & Promotions has agreed to become an authorized distributor of Selling Communications' Solata line of integrated marketing technologies. The deal will give Ace Marketing access to highly customized business development and support services in return for introducing the Solata solution to its broad customer base.

Solata is a set of integrated business software tools that significantly increase the efficiency and measurability of marketing and publishing. It allows companies to attract better prospects to their Web sites, build a database of customers and qualified individuals, and manage print and e-mail subscriptions. Additional benefits include enhanced e-commerce or Web ad sales, and the ability to generate more leads for salespeople, channel partners and advertisers, and automate communication with customers and partners.

Published on: Dec 21, 2007