On-demand software for public relations management providerAvaya (NASDAQ:VOCS) has teamed up with hosting and Web services company Hostway to enable Hostway's small business customers to distribute press releases via Vocus' PRWeb. The new offering, AffinityWire, is based on PRWeb's online press release distribution platform and offers a vast SEO network to reach consumers and journalists.

AffinityWire offers direct-to-consumer distribution, SEO and social media tools, podcasts and fully integrated multimedia content in a pay-as-you-go service. Press releases are indexed by major search engines and published on high-traffic news sites including Yahoo News, Google News, Topix, as well as distributed through PRWeb's more than 2 million custom RSS feeds and e-mail alerts to over 100,000 recipients.

"Regardless of their size, online visibility is critical to the success of any business," Bill Wagner, chief marketing officer of Vocus, said in a statement. "As a result of our partnership, Hostway's 600,000+ small business and Web hosting customers will be able to affordably share the spotlight with even the largest companies."