Sage Software has introduced a new benefit to Accountants' Network program members. Aimed at helping firms better market their services to potential and existing clients, Search Engine Optimization allows firms to offer online customer discounts.
Sage Software has partnered with Search Optimizers to offer search engine optimization, which enables program members to generate more leads to their Web sites. Through the deal, Accountants' Network members will receive a free SEO evaluation, valued at more than $250, and 15 percent off startup fees.

"Most accountants are busy doing what they do best -- consulting with clients -- rather than spending time on marketing activities. At the same time, marketing is essential to a firm's success," Heather Scarpero, director of Sage Software Accountants Network, US, said in a statement. "Search Engine Optimization is a great way for accountants to market their services, allowing the Web to go to work for them generating leads for their Web sites. This is particularly helpful going into busy season, as their time becomes even scarcer."

Published on: Jan 22, 2008