SAP AG (NYSE:SAP) has introduced new CRM functionality in its Business All-in-One solution for midsize companies. The new capability will allow customers to better pursue new customer strategies and manage end-to-end business processes with preconfigured best practices.

The upgraded solution addresses marketing, sales and service activity and can analyze results across these areas. Based on the SAP NetWeaver platform, the new CRM functionality features such integrated end-to-end processes as opportunity management, interaction center telesales and service, service order management, complaints and returns management, and service request management, and supports CRM real-time transactional reporting and business intelligence analytics.

"As midsize companies look to enhance their competitiveness in a global business environment, they have come to realize that the consistent and strong customer relations are key to success," Hans-Peter Klaey, corporate officer at SAP AG and SME president, said in a statement.