April 6, 2007 -- Comerica Bank and the Walsh Business Leadership Institute of Novi, Mich., are co-hosting a small-business marketing seminar entitled "Seven Secrets to Improve Your Marketing and Increase Sales" on April 18 at Walsh College, organizers announced this week.
Tony Rubleski, the author of "Mind Capture: How to Generate New & Repeat Business in the Age of Advertising Overload," will lead the seminar, which will focus on helping small-business owners understand how to use marketing to boost sales.
It will also look at ways of generating more business referrals, as well as strategies for keeping customers satisfied, organizers said.
The event is part of a series of small-business seminars sponsored by Comerica.
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