As you build your business empire, the rest of the world is trying to sell anything they can to help you along the way. It's easy to shift focus from the activities that drive profits, and slip into the role of the professional consumer and wantrepreneur, especially if you're business is positioned on your personal brand. You'll need to stay focused on the bottom line in order to make it through the sea of noise and peer pressure from the masses of posers trying to fake their way to success. Here are three tips to help you keep your hustle and grind on point.
1. Recognize your greatest weakness and find a buddy to hold you to your mission.
Your personal brand is your greatest weakness. As you build your brand, it's all too easy to drift away from your business. It's all too easy to forget why you're building all that brand recognition, who you're looking to serve and what you ultimately wish to achieve. This is a part of the business in which you are almost issued a license to be a selfish shopper.
Don't stay here too long. Grab an accountability partner, a professional, a hard line consultant, advisor or mentor to help you stay focused on your business and your customers. Many entrepreneurs are quick to grab help building their personal brands, but it's the wrong kind of help. Do you really need more help being obsessed with getting your selfies right, or do you really need help working out the kinks in your products and services? Obviously one is usually more fun than the other, and it's even more fun with a friend. At the end of the day, you've got bills to pay,
Every business idol you look up to ultimately built something larger than themselves. They created a tent large enough for many other people. They built a brand that could be enjoyed by others and woven into their lives. Consider building a brand bigger than just you. This can lead to larger opportunities, a lasting impact and legacy and a bigger tribe and community of fans and followers.
2. Find ways to fall in love with the behind-the-scenes operations of business, and remember that one percent solutions tend to compound.
Much of your time should be spent running an efficient ship. What most wantrepreneurs find boring and difficult, is usually the essential work for an entrepreneur. Organizing files and folders into a systematic approach doesn't sound like it can unlock much profit potential until you figure out that it scales across all the vendors, who you want to take the pieces and create new assets and products for you.
The solutions that improve your game by one percent compound over the lifetime of your business, and if you plan on being around for awhile, this should be a focus point of your regular work day.
3. Rationalize your "investment" purchases in three-to-five year windows.
Consumers prefer present gains. Entrepreneurs prefer larger, future rewards. Remember why you're taking the risks in the first place and expand your timeline to make investments that allow you to see larger fruits down the road. The market wants you to believe that you need to do everything now, and there is no time to think things through. Don't give into the marketing tactic. It will only make you feel more stress and anxiety, resulting in more hasty, poor decisions.
If, on the other hand, you think about the impact of your major purchases, initiatives and investments in a three-to-five year window, you can take the time to think things through. This habit will help you discern if you're indulging a personal expense, or you're making a strategic decision that is in alignment with your business goals and vision over the long haul. If you don't have the three-to-five year vision statement, you need to start there to create a force field and BS detector to keep you from a path that leads to consumptive addiction, debt and 50 shades of failure.
Yes, it's that serious. Knowing how your decisions play out over a longer term will help you build strength for delayed gratification, and bigger results over the long term. That's what real investments are all about.