The future is here.
Digital assistants like Alexa, Siri, Google Now, are all examples of artificial intelligence in action. Self-driving cars, video games, music recommendations, smart home devices, and programs that make purchase predictions use artificial intelligence as well.
News organizations are using artificial intelligence to draft simple news stories and summaries right now. There are also new, helpful bots that live inside of applications you use every day including Slack, Facebook, and Twitter. These tools create new possibilities and new levels of productivity for the entrepreneurs that know how to wield these helpful ghosts that live in the cloud and on your machines.
Unlike in the movies, we don't yet have the ability to bring together all the features fragmented assistants and programs into one productivity-enhancing cybernetic being. So, in the near term, knowing where and when to go for each of the emerging programs is key to reaping the benefits of what artificial intelligence can offer in the present.
Just how can you use artificial intelligence to enhance your business right now? Here are four ways:
1. Curate content for customers
There's seemingly infinite content swimming around on the web. Curating the best content can be a captivating way to engage, keep, and grow an audience.
This is an area where artificial intelligence can help you right now. Tools like FlipBoard and Vestorly allow you to curate your own magazine like RSS feeds, and present that content in eye popping ways that you can embed on your website or in your social feed.
These tools also learn from you and make recommendations as to what should go into your feed or curated digital magazines. They enhanced tools increase the speed of curation, and reduce the workload on your business to constantly generate loads of original content.
2. Speed up productivity and Improve your service offering
Let's be real. Using all these neat tricks across the five major digital assistant platforms on your computers and smartphones is easier said than done. It's creating a new demand on consumers and office staff to connect, enable, and manage all these AI-enabled digital assistants.
On the up side, knowing how and when to use these helper bots can speed up research functions in your office. Along with the slew of digital assistants available on your phone there are other AI-enhanced bots to take advantage of on other platforms.
Growthbot for Slack, the popular team chat platform, is an example of a nifty little bot that can help you perform research on Slack. It can tell you useful information about your clients and competitors including what technologies they're using, keyword research, finding email addresses and more.
It can do all of this from within the Slack application. And it's not alone. Just on Slack, there are many AI helper bots including Howdy, WorkBot, and others.
3. Offer better customer service and support through chat
Chatbots are here to stay. Instead of searching through a knowledge base or FAQ, customers and prospects can now chat with an artificially intelligent bot, who helps you find the help you need, and knows when to forward a case or ticket to a human.
This speeds up the whole self support process, to something less than a desperate search across a hellish landscape of articles full of technical jargon and lacking in practical context.
4. Differentiate your brand with a human concierge
Premium brands can differentiate themselves by providing a real person on the other end of the line, be it phone, or chat. Let's face it: Many people would prefer a human being on the other end than a horrible automated service.
This is a great opportunity for a smart human to outshine a dumb bot. The human touch will become an increasingly valuable and important part of customer experience. Whichever way you choose to go, these new artificial intelligent tools are creating new opportunities for your business to stand out.
We may not yet have robots that can keep up with humans--or give humans super powers just yet--but the emerging artificial intelligence tools are getting more realistic and changing the business landscape. Make sure you stay up-to-date.