In the world of video streaming, it looks like Netflix is still king.

The company's video streaming makes up a staggering 25% of all Internet data transfers in North America, according to Yahoo Finance. In addition, the company currently counts 27 million video-streaming subscribers--compared with its mere 9 million mail-DVD members.

What's driving this high percentage? Perhaps, it's the company's new focus on TV.

The company has reportedly shifted its TV-to-movie ratio from "20/80 to 60/40" over the last few years, and has inked exclusive deals for hot shows with networks such as AMC (home of Breaking Bad and Mad Men). 

But there are other big players that want a piece of the pie. Just this week, HBO announced it will debut a Netflix-style service in the Nordic region, which puts it in direct competition with Netflix. 

But as the big guys continue to duke it out over pre-recorded TV, a new wave of start-ups--including Aero and Skitter TV--have begun to disrupt live streaming television.  Inc. recently reported that analysts predict by 2014 at least 60% of households will watch TV online.