Let's face it. Design is no longer a "nice to have" for businesses. I've worked across industries, from fashion to automobiles, and see how important design is when it comes to brand recognition. It's a crucial component that can help businesses win in an ever-changing competitive world. To that end, here are the ten hottest designers in their respective fields right now who are shaking up the business world, and should definitely be on your radar.

  1. Jared Skinner, Architectural Designer

Principal Designer & Co-Founder at MADE.design, Jared's focus goes beyond the aesthetics to helping people fall in love with a company's brand. MADE is an architectural design studio that integrates marketing, technology, and physical environments to help brands connect with the modern-day consumer.  As one of the hottest millennial designers right now, his unique perspective on how to design for the connected consumer has been very much in demand. His clients have spanned continents and industries from retail and restaurants to hospitality and commercial build-outs. All wanting to better reach and engage the modern customer.

2.   Trista Sydloski-Tesch, Product Designer  

When Starbucks designer Trista Sydloski-Tesch was a barista attending art school near the Seattle waterfront, she loved creating the chalk art with each new beverage or food item for her store's menu board. She now creates art for thousands of Starbucks stores globally as a merchandise designer for Starbucks.  Trista is responsible for trend forecasting and research, color and materials direction, illustration and surface design, product development, product design, packaging and typography, and technical application and execution. Through her own Trista S-T Design she takes on select projects specializing in both traditional and digital design illustration. Recent clients have included: Minted.com, JDRF Seattle Guild and Sagacity Media,.

3.   Mig Reyes, Lead Product Designer 

Mig Reyes is shifting retail as Lead Product Designer with Trunk Club, a Nordstrom Company, with clubhouses in major cities. You can speak with your stylist, have a fitting and sip a drink from the bar simultaneously at any of the well-designed establishments. Through his work as Lead Product Designer, Rig is rethinking the retail experience and contributing to redefining the industry. Prior to joining Trunk Club, Mig was leading brand and marketing projects at Basecamp. Beyond all of this he is working to make the fields of design in Chicago stronger, more inclusive, and more connected, most recently serving as President for AIGA, Chicago.

4.   Austin Mann, Multimedia Designer 

As a multimedia design artist, Austin's passion began as an 8-year old in Photoshop and eventually spanned thousands of hours tinkering with websites and the earliest versions of Flash on his trusty 1998 Biondi Blue Mac he bought with savings from months of mowing lawns. He still loves to explore, invent, and tirelessly test all things tech. Austin's proclivity as an early adopter has led him to every corner of the globe as travel photographer for National Geographic and Travel Channel to Samaritan's Purse and the Global Poverty Project. As a co-working space leader, his newest creation is with WELD, a curated collective of freelance artists who work and create together, redefining what it means to be a designer. 

5.   Matthew Rosenberg, Architectural Designer

Matthew Rosenberg is an international award-winning designer who landed in Los Angeles in 2012 to launch M-Rad, a design studio revolutionizing the industry of architecture.  After working across 24 cities and 14 countries, receiving a Selected Thesis Award and focusing on Environmental Design, Matthew's goal was to re-conceptualize architecture and urban growth through social and environmental research. His architectural design focuses on urban environments and builds using community as the base.

6.   Annie Atkins, Graphic Designer 

After receiving a degree in Visual Communication and another in Film Production, Annie's first job was on The Tudors, designing all kinds of royal scrolls, stained glass, and ancient maps. Though her work as a film production designer for the likes of Wes Anderson is well-known in Hollywood, she's never set foot in the town. She figured she'd have a better chance of employment starting locally than hopping off a bus on Sunset Boulevard with her CV and a backpack. That kind of no-nonsense savvy infiltrates her design and many businesses can learn from Hollywood about creativity. 

7.   David Beebe, Multimedia Designer

David Beebe is an  Emmy award-winning producer who specializes in storytelling content. He was the first ever VP, Global Creative and Content Marketing exec for Marriott where he led a world team of over 120 people responsible for content marketing for 30 brands. He spearheaded the renown Marriott 'French Kiss' short which proved marketing as interruption was over propelling the strategy of providing entertaining and informative content that adds value and helps build a community of people passionate about travel who ultimately drive commerce. Today, Beebe partners with brands to design branded content and storytelling marketing.

8.   Riley Cran, Graphic Designer 

Fonts, graphics, type-design, these are essentials for businesses today. Riley Cran's work in this field has been recognized by Communication Arts, HOW magazine, LogoLounge, Gestalten Publishing and the American Institute of Graphic Arts. As principal manager of Lost Type, a collaborative Digital Type Foundry he co-founded in 2011, Cran aspires to create characterful and functional work, by merging historical influences with fresh, contemporary solutions for clients such as Yale University, Amazon and Conde Nast.

9. Lauren Geremia, Interior Designer

With a BFA from Rhode Island School of Design and Architectural Digest's "Ones to Watch", Lauren is a hands-on designer who draws on her fine arts background for concepts and designs seen in the interiors of major corporate office suites.  We know now that environments affect work productivity and Lauren's designs incorporate unique pieces including custom furniture created by her as well as collaborative friends who are fabricators and artists. Clients include the big brand names like Dropbox and Instagram.

10. Jon Contino, Multimedia Designer  

Jon's pretty handy with pen and paper. His design typography and illustrations have graced magazine covers, t-shirts, album jackets, murals, food trucks, movie posters, websites and national ad campaigns.   He's scribbled and sketched for companies like Lululemon, Flip Skateboards, Ford, Harley Davidson, Kiehl's, IBM, Nike, Sports Illustrated and Adobe.  His award list is as astounding including a Clio Key Art Award Cannes Lion Award and ADC Young Guns 9 win. In addition to running his studio, Jon Contino Design, Jon also designs apparel catering to the well-dressed gentleman as Founder and Creative Director of Contino Brand as well as co-Founder and Creative Director of CXXVI Clothing Company.