If you own a small business or are doing marketing for one, especially if this is your first foray into internet marketing, HubSpot could be a really solid tool for you to try. Hubspot offers users a basic version of its suite of tools entirely for free - forever. This isn't a one-month trial. More fully featured packages will cost you, but there is a range of prices - some as little as $50/month - and you're likely to find one that fits your needs.

Geared primarily for small to midsize B2B operations, HubSpot is a leader among products available on the market today, even despite a recent Gartner evaluation finding HubSpot has not shown significant enhancement during the past 12 months. There are more than 34,000 HubSpot customers spread across 90 countries, according to the company's website.

That's probably because the capabilities that HubSpot offers are among the broadest available among free competitors (and some paid, for that matter). They allow for executing, tracking and measuring online marketing activities, including:

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  • Lead analytics dashboard

  • Lead flows

  • Collected forms

  • Contact activity

  • Contact management

  • Contact & company insights

Enhanced, paid tools include:

  • Custom form fields

  • Phone & email support

  • Blog & content creation tools

  • SEO & content strategy

  • Mobile optimization

  • Social media

  • Email marketing

  • Calls-to-action

  • Landing pages

  • Analytics dashboards

  • Subdomain availability

  • Marketing automation

Even if you don't end up using HubSpot's free tools, the company provides some really killer marketing resources for free on its website. So, whether you're looking for some creative site design ideas, a course on content marketing, or even a guide to effective blogging, chances are you'll find it among HubSpot's free marketing tools.

HubSpot's tools can be an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot's tools are ready-to-use, and allow users to design their own workflows. This makes it easy to completely customize your content and segment, nurture and evaluate your sales leads in a personalized way. There's also a free SFA product for those wanting it.

There's also support in multiple languages, including English, Spanish, French, German, Japanese and Portuguese. For companies requiring other languages for their user interface, Gartner recommends you should evaluate your ability to customize the user interface, either by HubSpot or a third party.

Keep in mind that HubSpot is used primarily by SMBs, and that's mostly by design. If you're a larger organization considering these tools, you may wish to evaluate if your enterprise requirements can be met before taking the leap.

Another downside that some users report is that customization of HubSpot's reports and dashboards are limited. If flexibility in this area is important to you, you may find some insight limitations with HubSpot's tools.

That said, since the most basic version of HubSpot is 100% free, the only involved risk in a trial run is time spent. If you like the product, and opt for a more robust suite of services at a variety of price points. A starter plan will cost you $50 per month, while an enterprise level solution runs $2,400 a month (and there's a lot in between).

 

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