An Oracle NetSuite whitepaper makes the case for how merchants can achieve the "perfect order." This means getting the proper products delivered at the optimal price, when and where they want.

By doing this, the whitepaper argues, merchants will delight customers with the ultimate, omnichannel experience of buy anywhere, fulfill anywhere and return anywhere and operate an efficient and profitable business. Specifically, the whitepaper speaks to three key elements driving success: centralized order management, inventory visibility throughout the enterprise, and adding intelligence to order allocation.