Though it's only autumn, retailers need to be making their 2020 holiday sales plans immediately!
While it's still unclear what in-store traffic will look like come November and December, retailers need to be focusing on (and optimizing) their ecommerce and cross-channel customer experience and make sure they are able to deliver in a timely and effective way.
Oracle NetSuite's guide, A Holiday Shopping Season Like No Other, is designed to put retailers in the best possible position to succeed in the 2020 holiday season and beyond. It makes a four-step case that speaks to:
- Optimizing ecommerce and cross-channel customer experience
- Logistics preparations and inventory visibility
- Warehouse and fulfillment considerations
- Email and SMS marketing strategies
While the focus is on the 2020 holiday season, the advice can carry businesses through 2021 and beyond.