Though it's only autumn, retailers need to be making their 2020 holiday sales plans immediately!

While it's still unclear what in-store traffic will look like come November and December, retailers need to be focusing on (and optimizing) their ecommerce and cross-channel customer experience and make sure they are able to deliver in a timely and effective way.

Oracle NetSuite's guide, A Holiday Shopping Season Like No Other, is designed to put retailers in the best possible position to succeed in the 2020 holiday season and beyond. It makes a four-step case that speaks to:

  • Optimizing ecommerce and cross-channel customer experience
  • Logistics preparations and inventory visibility
  • Warehouse and fulfillment considerations
  • Email and SMS marketing strategies

While the focus is on the 2020 holiday season, the advice can carry businesses through 2021 and beyond.