A lot of effort goes into increasing social media followers, but what happens with all those followers once we die? A London-based startup is offering a new way to make the most of your built-up social presence, even after going six feet under. Planned Departure allows customers to manage their digital legacy and make it possible upon one's death to leave behind access to social media profiles, Bitcoins and PayPal accounts.

It's not uncommon for high-profile entrepreneurs and executives like Richard Branson and Mark Cuban to have built up a large social following of their own while running their companies. With Planned Departure, they now have the option to give their company's social media team permission and access to manage their profiles and continue engaging with customers long after they are gone. For a less self-serving option, entrepreneurs can dictate for Planned Departure to "donate" those social followers to a charity of their choice.

The startup was founded by Komal Joshi after she had a negative experience trying to find passwords to access her father's accounts after his death. Planned Departure bypasses having to prove to Google or Facebook that you have permission to access an email account or social profile, making it easier for relatives to carry out their loved one's final wishes. Essentially a last will and testament for digital accounts, the startup offers a modern solution to the potentially frightening possibility that in the future a large part of social media will be a silent digital graveyard. 

No one likes to think about death, but in the digital age it's a necessity to revisit what's going to happen after we're gone. Other companies are embracing digital as a way to update this process. Simple Wills, for example, allows customers to create a legally-binding will in their comfort of their home, employing the same legal terminology used by solicitors. The site also allows customers to store their will online so that it's available in case the physical document is somehow destroyed or lost.