If you are a leader, you are a performer. You may not be conscious of it, but you are, and people are watching you. Your followers (remember the definition of a leader is that someone is following) trigger off you, your mood, your actions and every word you say. This means that you need to be a performer and an actor to carry your followers with you consistently and you need to do it in a way that is authentic and trustworthy--an interesting balancing act! Here are five ways in which you need to be a star actor as the leader:
- You need to be positive. No matter how you feel inside, to lead you need to see the positive and find a way through the maze. Some days it is easy because you feel positive, but on the days when you can't see how to win, or you are exhausted, you need to get so good at personal transformation that your team cannot tell. If you lose faith, they lose faith. If you feel tired, they feel tired. On those hard days, you have to put yourself into character, step out onto the boards and act positive.
- You need to carry the crowd. As a leader, you are the one in front creating the passion and drive for your group. Being able to project an idea with conviction and charisma is critical to bringing a large group of people with you. Now, you do not have to be as good as Richard Burton playing Mark Anthony in the classic film Cleopatra, but learning some of Marc Benioff's skills of whipping up a crowd will help you lead and carry your ideas into your audience.
- You need to stay on message. The bigger the company or group you lead, the more you need to be consistent and stick to the strategy message and brand. Whether you are in front of your team, on social media or being interviewed on TV, you must repeat your key messages over and over, and over again (sometimes until you are sick of the sound of your own voice!). Only after several reminders will your audience truly absorb and believe what you are saying, but you cannot afford to let it sound rehearsed. Whether it is the first time you say your spiel or the 27th time, it needs to sound as enthusiastic as the first time you ever said it.
- You need to select your cast. No one wants to be on stage with someone without talent, and as the leader, you are the director. You have to decide whom to put on stage and who gets the lead role. Maybe you are the lead actor, or maybe your star is your CTO or your top sales girl. As the director, you need to know how to cater to your audience and when to take a back seat. At the end of the day, you are responsible for who is on your team and who is in the performance with you.
- You need to pay attention to your body. How you stand, how you sit, how you hold your hands (don't fidget)--these things subconsciously influence how people see you. Hold yourself confidently, stand up straight because someone is assessing how you feel and how much you believe in what you are saying (or selling) based on your stance. Learn confidence poses like the Wonder Women: stand tall, legs in a wide stance, hands on your hips.
If you are in a leadership position, remember that people are always watching you. Grab your script, learn it inside and out, smack on a smile, be consistent, hold a rigorous audition to get the best cast possible and have strong body awareness. Remember, even the best know how to "act as if" or "fake it 'til you make it" as they learn to lead. By the way, there is a group of kids who probably understand this concept better than you or I ever will. The All Stars Project transforms the lives of poor youth using the power of performance. A kid growing up poor in a violent neighborhood who has never dressed formally or stepped inside an office can learn to show up on time, dress professionally, give you a strong handshake and look you in the eye. This group of kids are able to gain the confidence to change their lives by performing in talent shows and practicing improv. The same applies to you as a future leader.