I enjoy seeing how students react to a challenge.

Imagine a company whose mission is to help unite America by giving them a chance to buy "incredibly delicious organic coffee and tea" and allow them to choose the charity in their city that will get up to 10% of the purchase price.

I'd challenge my students to answer two questions: Can such a company raise capital? Can it survive?

The venture in question is called We the People Coffee & Tea and its founder is Nicole Reihl. (What initially got me interested in this story was the name and the fact that I was in a movie that came out last spring called We The People: The Market Basket Effect.)

Reihl worked hard for her education. As she explained in an interview last month, "I graduated with an Associates degree in Merchandising from Newbury College, then turned that into a Bachelor of Business from Eastern Nazarene College and later, during the recession, I earned a Masters of Internet Marketing (online) from Full Sail University."

To her new venture Reihl brings a background in Internet marketing. As she said, "While living in Boston, I worked for an advertising agency there called Arnold Worldwide in a role that combined technology with the advertising world, which is where I developed an interest in Internet Marketing. In Las Vegas I worked in the Internet Marketing Department for the Venetian | Palazzo Resort-Hotel-Casino."

Her idea for We The People Coffee & Tea sprang from the realization that people want to change the world but they are too busy to devote much time to that noble mission.

"We are living in a very different world today... a world that moves quickly and inundates us with so much information. People are more aware than ever before of the challenges and injustices that we face as a county and a world, and due to technology, our daily lives are busier than ever before," said Riehl.

Her moment of inspiration came from Facebook. "One day while on Facebook, I could sense the overwhelming feeling of frustration and powerlessness that many of my friends had in wanting to help solve certain issues, but not feeling like they alone could do enough to fix things, and on top of that, feeling like they didn't have a moment of free time in their schedule to dedicate to becoming personally involved with their favorite causes. This made me want to create something that would empower everyday people to create the change they wish to see in the world without it infringing too heavily on their already chaotic lives," she said.

While she came up with the idea in 2015, it was not until December 2016 that she launched it. As she said, "Two years ago when the concept first came to me, I felt that we were quickly becoming a divided nation and I wanted to create something that would bring people together again. Flash-forward to current day, and the past election really brought to light just how disconnected we've become from each other and from our communities. I feel that people are more ready now than ever before to unite to take action and support their communities."

She wanted to combine this spirit of community action with the challenges facing cities where "50% of the world's population currently resides. As more people move to cities, tremendous strain [is placed] on non-profits to properly care for the people, animals and the environment within their city. So at a time where people are ready and willing to get more involved in their communities, local charities within our most beloved cities need us most."

We the People Coffee & Tea's "mission to inspire a culture of giving, compassion, action and unity across the United States by making giving an easy and delicious part of [150 million coffee drinking people's daily routine while giving] back to the causes they care most about on a regular basis. When our communities are strong, our country is strong. Which is why our tagline is 'United We Sip!'"

Since launch, We the People Coffee and Tea has been "met with immediate enthusiasm by the community. Since then we continue to steadily add to our customer base and network of non-profits."

Riehl has big dreams for We the People Coffee and Tea. "In the next five years we would like We the People Coffee & Tea to become the coffee and tea of choice of millions of kind-hearted, socially conscious Americans nationwide. We often get asked if we plan to open brick-and-mortar shop locations, so this is also something we are seriously considering. We'd love to bring communities closer together in as many ways as possible."

Can We the People Coffee and Tea generate enough customers to earn a profit and achieve its ambitious social mission? Or will people keep lining up for coffee at their local Starbucks and write checks to charities the old fashioned way?

If you want to help We the People Coffee and Tea, keep an eye out for its Kickstarter video.