Although most managers and executives will tell you that they want their people to innovate, the truth is that they often think that innovation is overrated. Believe me--it's not.

With the ever-encroaching wave of technology nipping at our ankles, it's not just important--but rather absolutely necessary--to remain ahead of the game, regardless of what industry we're in. If you're innovative, you have an indisputable edge over your competitors, and you will be a happier and better person for it.

Here's why.

1. You're not afraid to take risks

Being risk-averse doesn't always mean that you're doomed for failure, but being more open to taking a leap of faith definitely sets you up for a greater chance of failure--but also for a greater chance of success. If you're more willing than the average Joe to embark on a novel campaign or try out a new product or idea, you could be the one discovering the next wave of trends before it even arrives--something invaluable in today's constantly evolving marketing landscape.

2. You're part of an exciting organization

Chances are, if you're a true innovator, you'll be looking at places that allow you to stretch your wings for flight rather than stunt their growth. When you're flexing your innovation muscles, really creative or status-pushing brands will be attracted to your energy. And, often, when an exciting place meets an exciting employee, they already know it's going to be a good fit. Being able to work around a lot of momentum and energy is not just exciting--it's a huge factor for improving self-growth, especially as it pertains to what projects you're embarking on professionally.

3. You know how to continue trying--even when your efforts fail

Being innovative requires resilience. Think about it. When your first-time experiment doesn't come to fruition right away, or your proposed solution doesn't have any reaction, you don't take the failure so personally. You know that you're trying something new, it's hard, and you'll be able to figure out the right way to approach the problem eventually--it'll just take a couple tries along the way.