Yesterday, fast-food icon Chick-fil-A made an announcement that is sure to pique the interest of chicken fans everywhere. The company announced that it has entered into a partnership with food delivery service DoorDash to deliver food directly to customers from more than 1,100 Chick-fil-A restaurants across the country.
To sweeten the deal, Chick-fil-A revealed that, from now until Tuesday, November 20, it is giving away up to 200,000 free chicken sandwiches (one per customer) when they place a $5 minimum order through the DoorDash app or website using the promo code "CFADELIVERY." Free chicken sandwiches will be available from participating restaurants each day during the special offer period after 10:30 am local time.
Says Chick-fil-A senior vice president and chief marketing officer, Jon Bridges:
"So many of our guests' busy lives and family commitments have them strapped for time. Delivery is one way we can help them get a quick yet high-quality meal. If they're unable to come to us, we'll come to them."
When Chick-fil-A tested its DoorDash delivery system, the company discovered some interesting things:
- Ninety percent of DoorDash orders include Chick-fil-A Waffle Fries
- Orders peak during dinner and on inclement weather days
- Delivery sales are highest for restaurants near hospitals and universities
Food delivery seems to be the new killer app for fast-food restaurants everywhere. McDonald's has offered its own delivery service (called McDelivery) for some time via Uber Eats, and Subway has teamed up with Uber Eats, Grubhub, DoorDash, and Postmates to offer delivery from 9,000 of its U.S.-based restaurants.
Of course, this convenience isn't free -- the food delivery companies tack on a service charge, which can get pretty steep depending on how far the delivery location is from the restaurant and what time of the day you place your order.
Regardless, Chick-fil-A thinks it has a good thing going with DoorDash. In my experience, anything that makes people's lives a bit easier while delivering real value is sure to do well, and I suspect for fans of Chick-fil-A, this partnership will do just that.