You know how they say you become like the people you hang around? Or how your network is your net worth? These phrases surely had some truth to them in the early 2000s, as Apple keynote conference attendees watched one titan of industry video-call another industry powerhouse live on stage.

As two majorly successful businessmen involved in both music and tech, naturally it made sense that Steve Jobs, of Apple fame and innovation, was able to contact rapper Dr. Dre at the press of a button.

Dre is known in the music world as a hip-hop icon, but he is also the co-founder of Beats Music, a streaming subscription music service that was later purchased by Apple.

Quite the throwback interview! Although this call happened in 2003 when the iPod had just been ushered into the music consumer world, Jobs and Dre talk about using the internet for younger kids to listen to new music and to find new artists in legal ways. This may be a 14-year-old discussion, but it is clear the two innovators had a lot of foresight, as legal means of acquiring music is still a relevant issue in the music industry today.

Want to learn more about the process of innovation from the perspective of Steve Jobs and Dr. Dre? Here are a few inspirational quotes to get your brainstorming juices flowing!

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." - Steve Jobs

"When the ideas are coming, I don't stop until the ideas stop because that train doesn't come along all the time." - Dr. Dre

"Life is about creating and living experiences that are worth sharing." - Steve Jobs

"There are three types of people in the world... Those who don't know what happened, those who wonder what happened, and people like us from the streets that make things happen." - Dr. Dre

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it." - Steve Jobs

Published on: Sep 1, 2017
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