While McDonald's regularly shakes up its menu to try to bring in more business (in 2018 the company replaced its beloved Dollar Menu and revealed a new breakfast menu), there are certain things that customers have grown to love. And when the company messes with those beloved items, customers get very unhappy very quickly.
Yesterday, it was reported that McDonald's is about to make a surprising change to its menu that is going to make a lot of customers very unhappy.
Beginning on April 30, McDonald's is going to remove a variety of items from its popular late-night menu, which runs from midnight to 5:00 AM. These items include:
- Signature Crafted Recipes
- Artisan Grilled Chicken Sandwiches
- Buttermilk Crispy Chicken Sandwiches
- Buttermilk Crispy Tenders
- Premium Salads
- Bagel Sandwiches (regional)
- Snack Wraps (regional)
Why the change?
The McDonald's menu has grown extremely large and complex, with a variety of different kinds of burgers, salads, chicken sandwiches, fish sandwiches, fries, shakes, desserts, and more -- topped off with All Day Breakfast. Paring down the late-night menu will lower costs, increase efficiency, and (hopefully) speed orders.
Will your favorites still be available at night? https://t.co/x1N2xfPr7P-- Food & Wine (@foodandwine) April 6, 2019
In a statement to Business Insider, a McDonald's representative said,
We always want our customers' experiences to be simple, smooth, and delicious -- any time of day. That means, day and night, we're always looking for ways to serve them even better. Starting April 30 (at participating McDonald's restaurants nationwide), we'll be simplifying what's served after midnight so customers can get the most popular favorites as fast as possible.
So, the next time you stop by your local McDonald's looking for something to eat after midnight, don't be surprised if your personal favorite item has been pulled from the menu. The good news is that there will still be plenty of other things to choose from -- like a Big Mac, Chicken McNuggets, or an Egg McMuffin.
The choice is yours.