Remember the old saying? Never put off until tomorrow what you can do today. When it comes to starting your own home-based business, this saying really hits the nail right on the head.
Your business is only going to come to life if you do the things you need to do to bring it to fruition. If you continue to put off the things you need to do to get your business started until tomorrow--you're too busy at work, or your kids need you to pick them up at the mall, your spouse wants you to watch a popular new television show--then when will you ever get around to doing them?
Starting a successful business takes more than thinking about it, talking about it, or dreaming about it. It takes more than telling your friends that you would like to start your own business someday. It takes more than reading a copy of Inc. magazine or Entrepreneur. It takes more than reading this column.
Starting a business requires action--you have to set goals, establish tasks, and then complete them. It's not the size of the goals or the tasks that counts, it's the doing that is everything.
According to home-based business experts Paul and Sarah Edwards, the number-one ingredient for success in starting and growing a home-based business is something all of us have in varying quantities: the Completion Gene.
The Completion Gene is the habit based on psychological need to follow through on what you start and see it to the end--whether it be preparing a proposal, doing a project for a client, or seeing a business through its up and down cycles. In short, the Completion Gene is what separates successful small business owners from the wannabes, and it's the thing that can have the biggest impact on your success as an entrepreneur.
So, what are the key components of the Completion Gene? There are two:
- Short term: Getting things done. This is waking up every day and taking steps towards achieving your goals. One day, it may mean buying business cards for your new business, or applying for a business license or hiring a lawyer to help you incorporate your business. Or it may mean researching your idea on the Internet or calling prospective clients to find out who might be interested in buying the products or services that you intend to offer for sale. You cannot build a business without taking these short-term, but important, steps.
- Long term: Persistence. The idea of a business overnight success is as uncommon as the proverbial three-dollar bill. In reality, the latest craze or hot item is most often the result of years of hard work and perseverance. In the case of Johnny Goldberg and his Spinning exercise craze, it took more than five years from the time he developed the idea until Spinning broke onto the national scene in a big way. Johnny could have given up many times along the way, but he didn't, instead pushing his idea until it eventually caught on with the exercising public. You might have the greatest idea since sliced bread but, if you aren't willing or able to hang in with it for the long haul, then you'll potentially miss enjoying the gold at the end of your rainbow.
You may not think you were born with the Completion Gene but, believe me, it's there deep inside you. The Completion Gene is built into each one of us--it's standard equipment from the factory. If you haven't seen your Completion Gene lately, you might need to dust it off before you'll have an opportunity to give it a workout. The more you exercise it, the stronger it will get. And the stronger it gets, the closer you will be to living your dreams instead of just dreaming them.