Without a doubt, Amazon is one of the (if not the) most powerful and influential companies in the world. I know am not alone in my dependency on Amazon for most of my shopping needs.

Let's face it, why pack the kids in the car, deal with traffic and parking on hot days, when I can wait for two-day Prime delivery. It just gives me more time to indulge in Amazon Prime shows.

Amazon is not just showing up at our doors and hovering over our homes. It is also slowly integrating itself inside our homes with Amazon's hands-free home virtual assistant, the Echo and it's more affordable little brother, the Echo Dot, which analysts believe will make its way into millions of homes this year. In fact, Amazon recently announced "it has sold more than three times as many Echo family devices worldwide partway through its Prime Day sale than for the entire event in 2016".

There is one area of our lives that Amazon has been noticeably absent: our kitchens. For the past few years, our cooking space has been dominated by food-kit home delivery companies like HelloFresh, HomeChef, and SunBasket. The largest of this group, Blue Apron, recently had its initial public offering (IPO), which valued the company at $1.9 billion--and this was a disappointing IPO.

The rise (and valuation) of these food companies has not gone unnoticed by Amazon, which has signaled to the world its potential intent to enter this foray by a recently slate of new trademarks filed.

Among the thousands of trademarks already held by Amazon, the company is aiming to protect number of phrases that hint at home delivery, including these recent trademarks filings, described as "prepared food kits":

  • We prep. You cook.
  • We do the prep. You be the chef.
  • Dinner for 2 in about 30 minutes.
  • Seriously tasty.
  • Some eat to live. We love to eat.
  • No line meal kits.

With the recent $13.7 billion acquisition of Whole Foods, Amazon seems primed (excuse the pun) to make a significant impact on the industry. Investors have punished Blue Apron since these recent revelations with the stock price hitting a low since going public. Perhaps the only thing that Amazon can do to put a nail in this coffin is to introduce a robot that will cook the food kits for you.

And, in a related development, Amazon's CEO, Jeff Bezos, recently was photographed as a sleeve-less, buff badass. It may very well turn out that he will be the spokesperson for the new food kit offering. Who would say "no" to him?